All Marketing articles – Page 170
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NewsBirds Eye pulls ad as water safety campaigners raise concerns
New ad, starring a younger and more rugged Captain Birds Eye, encouraged children to jump into cold water, campaigners claimed
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NewsPremier Foods names Yilmaz Erceyes as new marketing director
Premier Foods has promoted Yilmaz Erceyes to the role of UK marketing director, replacing Helen Warren-Piper…
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Comment & OpinionGood NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
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NewsTangerine puts classic sweets back under Barratt name
Dip Dab, Refreshers, Sherbet Fountain, Black Jack and Fruit Salad are among the venerable treats to once again bear the Barratt name
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Comment & OpinionOld fella finds something new in Coke Zero Sugar's remake
A dejected-looking chap sits alone in an old folks’ home
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NewsBlack Farmer to launch Celebration Sausage for royal wedding
The pack will feature the Union Jack and American flags alongside an image of Wilfred Emmanuel-Jones’ daughter Scarlett
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NewsCo-op gets Coronation Street role with Weatherfield store
A Costa Coffee sore front is also set to feature on the show
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NewsLidl unveils 28 own label SKUs for Organic Week push
The discounter’s promotion will highlight a tranche of products priced at under £4
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NewsTesco launches new money-off fuel offer across UK forecourts
Customers who spend at least £60 in any Tesco store or online will receive a 10p off a litre of fuel coupon
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Comment & OpinionCreepy cat Malcolm sends chill through Young's campaign
Rupert Everett hams it up as Malcolm’s voice, poshly eulogising about his owners’ choice of fish dishes
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NewsMaro Itoje joins Vita Coco's fitness campaign
The tie-up comes as part of the brand’s Revival of the Fittest push
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NewsTesco tries to ramp up Clubcard payment app customer numbers
A new promotion means shoppers using Tesco Pay+ will collect an additional Clubcard point for every £4 spent
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NewsFDF issues guidance on healthier product marketing
The guidance covers comparative nutrition claims, such as less sugar, fewer calories and more fibre
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NewsVegetarian Society plans first London Underground poster push
The push will run for a fortnight from 7-20 May to coincide with National Vegetarian Week
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NewsCampaign for Real Ale to boost relevance by widening remit
Members will vote on proposals to extend remit to kegged ales, ciders and other types of booze…
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Analysis & FeaturesDiet Coke gets a serious revamp: a sign of what’s to come in the UK?
The soda’s grocery value sales are down 0.6% to £420.2m, so would a British relaunch be worth a punt?
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NewsSharry Cramond made M&S food & hospitality marketing head
Cramond joins M&S from Southeastern Grocers, in Jacksonville, Florida
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NewsCommunication must be high-quality to communicate quality
Because we make dairy-free drinks, some of our consumers assume we are anti-dairy, says Camilla Barnard of Rude Health. Not so
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Comment & OpinionWhat Tesco's Clubcard changes tell us about the future of loyalty
Never mind the outrage, says Bryan Roberts of Tcc Global. The Clubcard refresh makes sense
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NewsSpar UK renews British Athletics sponsorship deal
Spar will also become title partner of the British Athletics Indoor Championships…