All Marketing articles – Page 170
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NewsOcean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
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NewsJägermeister targets younger audience with 'Be The Meister'
It has launched a new ad campaign called ‘Be The Meister’
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ProfilesMy food & drink job: Abigail Nicholson, category marketing manager, Rich Products
Abigail tells us how her experience on a graduate scheme has proved invaluable to her role
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Comment & OpinionRowse Honey shows off its golden touch
Rowse Honey doesn’t need posh packs to add a golden touch
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NewsIceland unleashes animatronic orangutan in London stunt
The orangutan has been shown in Oxford Street, London parks and clinging to a Christmas tree on Coin Street
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Comment & OpinionWhat Asos scrapping its A-List scheme tells us about the future of loyalty
Asos dropping its A-List loyalty programme is no surprise – it collects sufficient data by its very nature, says Eagle Eye CEO Tim Mason
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NewsDiageo kicks off 'Irish whiskey re-imagined' push for Roe & Co
The campaign will include a mixture of workshops, sampling and immersive events.
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NewsMalibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
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NewsIceland Christmas ad petition attracts 600,000 signatures
The petition was launched on Friday and had gained 629,000 signatures by around midday today
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NewsSainsbury's Christmas ad looks to bring families together
The two-minute advert features children performing a Christmas show
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NewsM&S showcases food favourites in unscripted Christmas ads
The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert
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NewsTyphoo drops Nigella Lawson as part of brand overhaul
The brand is aiming to attract younger shoppers to its category and have them ‘Coming Together Over Tea’
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NewsCelebrities design range of reusable products to cut plastic
Proceeds from the range will go to initiatives such as Sky Ocean Rescue’s partnership with WWF UK
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Comment & OpinionLavazza puts coffee question to cast of thousands
Models, wrestlers and Arsenal players are asked about real Italian coffee
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NewsBranston Pickle unveils Xmas treats with baker Lily Vanilli
Picklebread Man (£2.50) features cheddar, Original Pickle and a Smooth Pickle glaze
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NewsPoundland to bring back controversial Christmas elf
‘Elfie’ is to take over the discounter’s social media channels from 1 December
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NewsLidl launches 'upgraded Christmas' ad campaign
The 20-second ads show characters who have “upgraded Christmas” by shopping at Lidl
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Analysis & FeaturesHow meat marketers are battling against price wars & veganism
Could a resurgence in clever meat marketing bring value to the category?
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NewsBagboard paper bag ad firm links with 2,000 London retailers
Independents affiliated to symbol groups such as Nisa, Costcutter and Londis have committed to be involved in the scheme
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Comment & OpinionGeorge in for grannies as Aunt Bessie's ambassador
Aunt Bessie’s has binned off its nosy granny duo in favour of some new blood