All Marketing articles – Page 167
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NewsWayne Thompson named FrieslandCampina customer marketing head
Thompson joined the Yazoo owner as an account manager in September from Sainsbury’s
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NewsThousands of high-sugar products face children's TV ban
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
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Comment & OpinionBe prepared for new restrictions on promotions
Food and drink retailers and manufacturers are under increasing pressure to support the fight against obesity
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NewsCo-op signs deal with Live Nation for summer festival stores
Onsite shops will sell more than 200 “essentials” at this year’s Download, Latitude, Reading & Leeds music festivals…
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NewsFever-Tree to sponsor Queen's tennis tournament
Fever-Tree, founded by Tim Warrilow and Charles Rolls, is to sponsor the Queen’s Club tennis tournament
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NewsSpring push for Thatchers Katy cider
It will see six-sheet and digital panels roll out nationwide…
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NewsCity of London gives gin range a new look
New bottles have rolled out across its five-strong portfolio
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Comment & OpinionMr Kipling's 'real' ad is old-fashioned but sweet
Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’
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NewsMeat box delivery firm Field & Flower joins Treasure Truck
The Treasure Truck, launched in the UK last December, is described by Amazon as a “unique and fun-filled way” to shop for new or trending local items
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NewsMr Kipling unveils £2m TV push and new look
Revamped packaging features new photography, a “more intuitive” colour pallet and a return to the brand’s original logo
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Comment & OpinionPepsiCo shows how to restore brand belief with Drinkfinity
Soft drinks brands are having to work harder than ever to stay connected with today’s consumer, says Richard Taylor of Brandon
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Comment & OpinionIndustry and campaigners reach a crossroads over food labelling
Campaigners want meat and dairy labelling that could carry wording on methods of production similar to what is found on packs of eggs
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Comment & OpinionLucozade links with Lara Croft for a trip to the movies
The energy drink brand and the Tomb Raider franchise are reunited after nearly 20 years
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NewsASA rules Lidl must signpost web information more clearly
Asda challenged whether Lidl had met an advertising code requirement for comparisons with identifiable competitors
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NewsWalkers marks 70 years with flavours from six decades
The limited-edition crisps reflect popular recipes of past decades, from the 1950s to the 2000s
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Comment & OpinionCan brands and online giants defeat ‘fake news’ together?
Suppliers need the influence of online and social media giants as much as those giants need the spending power of suppliers
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NewsLucozade Sport kicks off £3.5m FitWater push
The cross-channel campaign includes outdoor ads ‘to appeal to the growing demand for functional drinks’
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Analysis & FeaturesThe top 50 independents: How to be king of your own castle
It’s a brutal market out there in which to be an independent. So who would want to do it? What does it take?
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NewsMcVitie’s swaps Sweeet animals for £10m animated push
Called Sweeter Together, the new drive will make its debut at 7.50am today (9 March) during ITV’s Good Morning Britain
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Comment & OpinionAsda's kids are all set for Mother's Day
You could do worse than to follow the example of the kids in Asda’s special ad