All Marketing articles – Page 167
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NewsHelen Kershaw made GroceryAid marketing communications head
Kershaw was previously head of marketing at furniture care business Guardsman Industries UK
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NewsWhich? names Aldi 'Britain's favourite supermarket'
Iceland was named best online store for the third year running
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NewsWilliam Reed and Valassis to offer NCS visitors exclusive deals
The partnership comes after William Reed bought the trademark Pro-Retail from PwC last month
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Analysis & FeaturesSupermarket Valentine's Day meal deals - who's doing what and for how much?
Here’s what the mults have on offer for Valentine’s Day
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NewsMcCain unveils second We Are Family ad in £3.2m push
The slot marks the first time McCain chilled options have featured in TV advertising
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NewsNY Bakery Co marks National Bagel Day with its own beer
The limited-edition tipple’s brewing process incorporates New York Bakery Co’s Original bagels
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Comment & OpinionHas Poundland’s elf had the last laugh in the face of ASA slapdown?
The campaign featured the character in a series of sexually suggestive posts on Twitter and Facebook
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Comment & OpinionLessons in loyalty from Canada
Three significant innovations in retail and grocery have taken place in Canada and the north west of the US
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Comment & OpinionDairy mounts a positive response to anti-dairy rhetoric
The dairy industry is focusing on positive messages in its current marketing campaign Sir, We read with interest the opinion piece last week on the dairy industry’s promotional work and how vegans are deflecting our positive messaging. As the Grocer has highlighted, it is incredibly important that ...
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Comment & OpinionMaryland man offers treats to the 'talented'
Shop owners in Adland have money to burn right now
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NewsCo-op launches Valentine's Day TV ad featuring meal deal
A second ad, focusing on breakfast, will air from 21 February
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News'Sexist' Tunnock's Tea Cakes tennis poster ad banned
The ASA concluded the ad might cause “serious offence” to some consumers
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NewsASA condemns salacious Poundland Christmas elf images
The naughty toy featured in a series of sexually suggestive posts in its campaign, primarily on Twitter and Facebook
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NewsFree’ist snack brand targets UK with £250k investment
Despite being based in Northern Ireland, the majority of Free’ist’s distribution is in the Republic
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NewsBirds Eye pulls ad as water safety campaigners raise concerns
New ad, starring a younger and more rugged Captain Birds Eye, encouraged children to jump into cold water, campaigners claimed
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NewsPremier Foods names Yilmaz Erceyes as new marketing director
Premier Foods has promoted Yilmaz Erceyes to the role of UK marketing director, replacing Helen Warren-Piper…
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Comment & OpinionGood NPD isn't good enough
Many branded and own-label companies report that they are finding it harder to land innovation successfully in UK retail
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NewsTangerine puts classic sweets back under Barratt name
Dip Dab, Refreshers, Sherbet Fountain, Black Jack and Fruit Salad are among the venerable treats to once again bear the Barratt name
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Comment & OpinionOld fella finds something new in Coke Zero Sugar's remake
A dejected-looking chap sits alone in an old folks’ home
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NewsBlack Farmer to launch Celebration Sausage for royal wedding
The pack will feature the Union Jack and American flags alongside an image of Wilfred Emmanuel-Jones’ daughter Scarlett