All Marketing articles – Page 167
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NewsCarling mounts major push to combat falling lager sales
Latest figures show the brand’s sales have fallen into decline
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Comment & OpinionWhy the rise of functional brands is a key fmcg trend to watch
A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio
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Comment & Opinion'Eat them to defeat them' veg campaign makes an impact
Selling veg to kids is hard – ask any parent
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NewsWalkers adds two on-trend variants to core crisps lineup
BBQ Pulled Pork and Spicy Sriracha are leading ’flavour trends that are emerging throughout Britain’ says Walkers
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NewsCostcutter hails 'most successful' Xmas social media campaign
Campaign resulted in a 25% increase in ingredient sales compared with the previous six weeks in participating stores
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NewsWhole Foods Market opens bone broth bar with Ossa Organic
Whole Foods’ High Street Kensington store wants shoppers ‘to swap their morning coffee for a cup of bone broth’
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Analysis & FeaturesFood Foundation vegetable campaign hits ITV
The ‘Eat them to defeat them’ concept will air on ITV tonight (25 January)
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NewsKP eyes heritage focus for flagging Tyrrells
Tyrrells is the first posh crisps in the KP portfolio, sitting alongside the likes of McCoy’s and Hula Hoops
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NewsAldi extends Team GB sponsorship to Paris 2024 Olympics
The move will take the length of the sponsorship to three Olympics over nearly a decade
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Comment & OpinionGary Lineker puts in another solid shift for Walkers
You can’t accuse Walkers of not getting its money’s worth out of Gary Lineker, even in a January busy with FA Cup fixtures
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NewsOcado offers 'prime position' in searches after trial
Suppliers will be able to bid for the prime position in a move billed as helping upcoming brands
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Analysis & FeaturesTesco's Centenary price cuts capture shoppers' imagination
The price cuts are deeper than Tesco’s standard promotional cycle
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Comment & OpinionWalmart's cars pull up to pop culture paradise
Heaven knows how much it cost Walmart to make this US ad, which features a fleet of iconic film and TV cars
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NewsIceland looks to raise sepsis awareness with milk carton campaign
The move was announced by the Iceland Foods Charitable Foundation as it awarded a five-figure grant to the UK Sepsis Trust
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NewsNaked Wines to send 'flat' bottles to potential customers
It comes as part of a major marketing drive by Naked Wines parent company Majestic to draw in new customers
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NewsPepsi makes 'For the Love of It' marketing pledge
Pepsi this week revealed its global marketing tagline for 2019
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Comment & OpinionPizza Hut looks to topple rival with delivery campaign
An online ad seeks to play up the Hut’s delivery service
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NewsTesco launches ad campaign celebrating 100th anniversary
The supermarket is understood to be lining up major activities to mark its centenary
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Comment & OpinionFriendly Nick Frost lends charm to ‘Any-which-way-a-bix’
Weetabix continue to remind us there are more ways to serve it than in a puddle of cold milk
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NewsWalkers unveils ‘more premium’ look for its core lineup
The snack giant says the revamp is its biggest design change of the past 10 years