All Marketing articles – Page 167
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NewsKellogg’s signs up Santa Claus for #MyPerfectBowl ad
The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV
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News19 Crimes signs deal with NME to become official awards wine
It will sponsor the Best International Band category at the 2018 awards, which will take place at London’s Brixton Academy…
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NewsMelitta becomes Manchester United’s first coffee partner
The German brand hopes to become a household name in the UK as a result of the deal
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NewsBill Oddie in 'debauched' dig at cheap sausages
“Smutty” new ad campaign aims to persuade consumers to shun sausages from ’low-welfare’ and non-assured farms
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NewsThorntons Easter eggs get a new look and on-pack competition
The makeover and chance to win hundreds of personalised gifts for loved ones is part of a wider £7.9m push by Ferrero
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NewsAmazon cuts turkey prices at Whole Foods for US Prime members
Organic and no-antibiotic turkeys will be available at a 20% discount on standard prices
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NewsUnilever charity packs support Trussell Trust food banks
5p from every purchase of selected Hellmann’s, Knorr and Colman’s products will go towards a £200,000 donation
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NewsGreggs unveils its first-ever Advent calendar
Available from next Monday (20 November), each door reveals a tear-off token redeemable at Greggs
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NewsAqua Carpatica backs first UK mults listing with £3.5m push
The launch in to Tesco later this month will be supported by ’socially responsible marketing’
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Analysis & FeaturesThe Christmas #instorespot competition
Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?
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NewsWarburtons ditches Newburn in rebrand for gluten-free range
Distinctive orange and black packs featuring the new logo will roll out from 15 January
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Analysis & FeaturesChristmas adverts 2017: walking in a winter Adland
It’s that time of year when all we are talking about on the sofa are the retailers’ Christmas ads
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NewsHolland & Barrett under fire over mag advert rule
Holland & Barrett has been accused of imposing an “outrageous” condition that its suppliers advertise in its in-store mag
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NewsJohn Lewis reveals Christmas advert starring Moz the Monster
Oscar-winning Michel Gondry, whose past work includes Eternal Sunshine of the Spotless Mind, directed the two-minute ad
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Analysis & FeaturesChristmas adverts at a glance: watch the supermarkets’ festive ads for 2017
Catch up on the latest festive campaigns with our roundup of Christmas ads
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NewsBettys visits Enchanted Forest for first-ever TV advert
The commercial will make its debut tonight (10 October) during Emmerdale
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NewsSpoof public service dairy ads aim to woo millennials
The £1.2m 12-month push is run by the industry-wide Dairy Market Development Forum and funded by Dairy UK and the AHDB
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NewsWalkers UK flavours survive Choose Me or Lose Me threat
Shoppers cast 778,636 votes over the 10 weeks of the campaign
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Comment & Opinion
Gü reverses time with hallucinatory backwards trip
What sets Gü’s ad apart is that it unfolds backwards
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NewsThird of consumers 'concerned about health in out-of-home'
New IGD research provides insight into how out-of-home compares with retail in terms of health considerations