All Marketing articles – Page 164
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NewsChoc on Choc celebrates royal nuptials
The chocolates will be free at Harry’s Bar on London’s Ironmonger Lane with every Harrypolitan cocktail
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NewsBrewDog launches direct-to-consumer 'beer club'
Three new brews made at BrewDog’s Aberdeenshire base in small batches will be sent to subscribers very fortnight
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Comment & OpinionBirds Eye on to a winner with fourth wall-presser
Many online ads now acknowledge YouTube’s ‘skip ad’ function, using their first five seconds to discourage users from clicking away
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NewsRed Tractor announces major TV ad push to raise awareness
The assurance scheme is planning a multimillion pound spend on the campaign, set for transmission in late summer
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NewsAmazon to sponsor The Great British Bake Off second series
Amazon is thought to have paid around £5m for the deal, which it will use to promote its Alexa and Echo smart speakers
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NewsLA-based artist designs Campo Viejo Reserva Art Series label
Norman Duenas’s vibrant submission – an abstract representation of lives coming together – was selected from 696 entrants
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Comment & OpinionFundamentals of category management, 4: Sustained launch support
Jeremy Garlick of Insight Traction sets out the five key elements of sustained launch support, in this latest instalment of his series on fmcg category management
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NewsSibling drinks makers Sisters and Brothers unveil NPD
Sisters has launched a 40% abv Sugnature gin, while Brothers unveiled 4.8% abv pale ale Electric Brother
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NewsCarlsberg lifts lid on plans for the brewer's core portfolio
The brewer is working on a relaunch for Carlsberg lager and Teley’s canned ale and introducing a new San Miguel variant…
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NewsBirds Eye invests £8m in frozen chicken marketing push
Its Winner Winner, Birds Eye Chicken for Dinner campaign is the brand’s largest investment in the category in a decade
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Comment & OpinionAldi zones in on sins for entertaining Easter trio
Aldi’s trio of special Easter ads are forged in pride, greed and envy
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NewsPoundland courts fresh controversy with Easter Twitter push
Suggestive tweets featuring ‘Bunny & Chick’ characters have divided the budget retailer’s social media followers
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NewsWayne Thompson named FrieslandCampina customer marketing head
Thompson joined the Yazoo owner as an account manager in September from Sainsbury’s
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NewsThousands of high-sugar products face children's TV ban
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
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Comment & OpinionBe prepared for new restrictions on promotions
Food and drink retailers and manufacturers are under increasing pressure to support the fight against obesity
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NewsCo-op signs deal with Live Nation for summer festival stores
Onsite shops will sell more than 200 “essentials” at this year’s Download, Latitude, Reading & Leeds music festivals…
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NewsFever-Tree to sponsor Queen's tennis tournament
Fever-Tree, founded by Tim Warrilow and Charles Rolls, is to sponsor the Queen’s Club tennis tournament
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NewsSpring push for Thatchers Katy cider
It will see six-sheet and digital panels roll out nationwide…
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NewsCity of London gives gin range a new look
New bottles have rolled out across its five-strong portfolio
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Comment & OpinionMr Kipling's 'real' ad is old-fashioned but sweet
Previous Mr Kipling ads have featured imaginary elephants and cake-dogs, so the brand’s new focus on ‘real, human stories’