All Marketing articles – Page 164
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NewsWestons gives Old Rosie cider heritage-focused new look
The new packs will roll out across the brand’s 500ml bottles and two-litre flagons throughout July…
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NewsChiquita bananas links with Despicable Me 3 for new campaign
‘We are bananas’ campaign will run for four weeks from 17 July, with ads on black cabs, London buses and outdoor screens
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NewsTesco partners with Uber as Clubcard gets major revamp
Roll out of popular store card, which has more than 17 million users, includes new contactless payment feature with improvements to its mobile app interface
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Comment & OpinionDove has gone cuckoo in its latest baby ads
Dove is supposed to know ‘real’ women. But its latest babycare campaign shows a brand out of touch
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NewsAnchor butter gets British-focused packaging overhaul
Arla is spending £4.5m to publicise the revamp for the once New Zealand-imported brand
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NewsPringles adds street food-style limited edition flavours
The brand has also launched its Music Speakers push for the seventh year running
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NewsWaitrose redesigns sandwich wrappers to be more easily recyclable
From August, Waitrose sandwich packaging will feature a peelable tab that can easily remove the plastic film
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NewsUnhealthy food ads banned from children's online content
From tomorrow, non-broadcast media will face the same restrictions as TV in advertising HFSS products to children
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NewsHannah Edwards appointed senior marketing manager at Freshpet
She joins from consumer electronics company Hoover Candy, where she spent over two years in a senior marketing role
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Analysis & FeaturesAs supermarkets turn away, what's Fairtrade's future?
Cadbury, Sainsbury’s, Tesco have sought alternative accreditation after concerns regarding the effectiveness of the scheme
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NewsStella Artois to sponsor Wimbledon tennis for fourth year
Wimbledon-themed packaging will roll out across bottled and canned multipack Stella SKUs…
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NewsNescafé Azera teams up with art students for limited-edition tins
The nine packs mark the brand’s third collaboration with the University for the Creative Arts
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Comment & OpinionGreater clarity as to what craft beer is can only be helpful
The US Brewers Association has launched a new seal of authenticity for craft brewers. Time for the UK to follow suit
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NewsMcVitie's donates 5p from Morrisons biscuit sales to charity
Supplier wants to raise £100,000 for cancer charity CLIC Sargent in the two-week Snack & Give Back campaign…
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NewsRight Guard opens outdoor gym made from recycled aerosol cans
The public facility at Queen Elizabeth Olympic Park in London features 113kg of recycled aluminium
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NewsVolvic targets millennials with £3m push for flavoured waters
The Let It Out campaign will run from 17 July until the end of August
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NewsDanone launches sustainable 'One Planet. One Health' push
The new branding hopes to highlight Danone’s ambition to ‘reconnect people with the food they eat’ says the dairy giant
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NewsTrevor Bellis joins Grassroots as sales & marketing manager
Bellis joins Grassroots from his previous role as commercial manager at Janan Meat
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NewsJJ Food Service urges tagging of local takeaways
Voucher for £20 once the service is on offer with JJ Food Service’s in-house website FOODit
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Comment & OpinionTesco takes on social stories in Food Love Stories evolution
Two new ads in the push sees Tesco replace some of its ‘stories behind recipes’ with two social issue-based ads