All Marketing articles – Page 160
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NewsTropicana revamps Essentials juice range
The relaunch comes after the brand saw a near-£23m loss in value sales
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NewsAsda Halloween ad did not breach schedule rules says ASA
The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”
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Comment & OpinionHairy messenger helps Bear deliver health message
As Adland tells us to look after our health, kids’ snack brand Bear is reminding us to think of the children
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NewsSnacking brand Graze introduces four new grocery ranges
The quartet comprises Superfood Bites, Mini Protein Balls, Superfood Mix and Energiser Mix – a total of 15 SKUs
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NewsMondelez kicks off £5.3m ad campaign for Philadelphia
Campaign celebrates the ’uplifting’ mealtime moments that can be created and savoured in everyday life
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NewsCaptain Birds Eye gets younger, more rugged look in new ad push
A “distinguished” new-look captain complete with salt and pepper flecked beard will hit screens tonight
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NewsFentimans guns for growth with pack refresh and new CEO
The revamp, the brand’s biggest in 23 years, stresses the drinks’ ‘botanical’ credentials
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NewsMults back Dry January with ‘healthier choices’ initiatives
Tesco has slashed 20% off the price of no and low-alcohol brands, and Asda has teamed up with Drinkaware to offer advice
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NewsASH dismisses Philip Morris newspaper ads as 'a PR stunt'
The ads set out its new year’s resolution as ‘trying to give up cigarettes’
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NewsHula Hoops Puft adds chilli SKU ahead of £1.5m push
The campaign will position the crisps as ‘a perfect guilt-free snack for the start of the year’
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Comment & OpinionKnow the rules of category success - and stick to them
As an industry, we like to talk and think about the next big thing…
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NewsQuorn unveils £14m year-long push and NPD quartet
The campaign is the largest-ever annual investment by a brand in the UK meat-free category, Quorn claims
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Comment & OpinionFestivities a distant memory as Activia sets the bar high
Adland’s screens have been clogged with tinsel and ‘indulgent’ food since September
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NewsKids’ snacks brand Bear makes mainstream TV debut
The £3m push will kick off tomorrow (4 January) across major terrestrial and satellite broadcasters
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NewsIceland crumpet ad banned by Advertising Standards Authority
An Iceland advert that claimed its crumpets were better than M&S’s has been banned by the advertising watchdog
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NewsActivia kicks off gut health-based 'it starts inside' push
TV adverts, outdoor advertising and in-store activation initiatives launched on 1 January
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NewsDavid White joins Accolade Wines as marketing head
He previously held roles at the likes of Glenmorangie, Edrington and Brown-Forman…
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Analysis & FeaturesWinner announced for Christmas #instorespot competition
This verdict follows a steady stream of submissions on Twitter and via email over the last few weeks
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NewsAmazon Prime users complain to ASA about fast-track delivery
Five subscribers have complained that Amazon is in breach of its advertised next-day promise
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NewsMorrisons doles out oranges to revive flagging festive tradition
They will be handed out in stores from tomorrow, with story cards detailing the history of the tradition