All Marketing articles – Page 155
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Comment & OpinionWhat Katie Price and Lauren Goodger can teach us about weight loss advertising
Both stars have come under fire from the ASA for their links with BoomBod. And the ruling on unrealistic claims has wider implications for the weight management industry
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Analysis & Features5 of the most lucrative fmcg product placement deals in history
From breakfast TV to the big screen, here are 5 of the most memorable and money-spinning fmcg product placement deals
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Analysis & FeaturesWhat does the future look like for product placement?
Product placement has only been legal in the UK since 2010, but its history in the US stretches back across big-budget movies and campaigns. What’s next?
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Comment & OpinionScary Insta baby makes creepy influencer for Swedish supermarket
You’ll doubtless recall The Grocer’s feature on the troubling phenomenon of the CGI ‘virtual influencer’
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Comment & OpinionAsda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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NewsCadbury to revive ‘How do you eat yours?’ for £4m Creme Egg push
Kicking off in January, a Netflix-style website will offer short films about Creme Egg
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NewsNoble teams with Disney on Frozen 2-branded free range eggs
The product aims to encourage children to enjoy eggs more regularly
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Comment & OpinionBest foot forward for Black Friday: it shows what shoppers are thinking
It’s important to be present in the conversation when consumers are searching online, says Google’s Harry Walker
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NewsHobgoblin beer gets its first makeover in 31 years
A new look has been rolled out across cans and bottles of the beer, which will hit shelves from 1 November
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NewsUK vaping industry pushes ‘facts not fiction’ in reassurance campaign
The UKVIA warned ‘misinformation and scare stories’ had threatened to push UK vapers back to cigarettes
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Comment & OpinionTetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory
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NewsBestway marketing head departs following closure of three depots
Salih Shiehk is leaving to become chief marketing officer at a food start-up
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NewsBirds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’
The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour
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NewsPoundland spoofs erotic ad to launch Twin Peaks chocolate bar
The ad, posted to Poundland’s Twitter, imitates a 1990s Häagen-Dazs ad
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NewsFuntime milkshake bottles revamped to play up health messaging
The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’
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NewsFinnebrogue launches £1m advertising push for nitrite-free bacon and ham
The advertising will be displayed at major train stations and outside retailers as well as in print and online
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Comment & OpinionDiet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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NewsPepsiCo’s third quarter revenues rise as it ramps up marketing
PepsiCo has reported a 4.3% increase in third quarter revenues, as ramped-up marketing spend boosted demand for its soft drinks and snacks
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NewsAllied Bakeries’ £2m push aims to reverse falling Kingsmill sales
Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant
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NewsTetley tea launches £3m ‘Now We’re Talking’ push
The campaign centres on a TV advert starring two family pets – a cat and a dog