All Marketing articles – Page 155
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Comment & OpinionCapri-Sun’s animated pouch satisfies Sally… probably
Capri-Sun has cut the amount of sugar in its pouches, and this ad aims to promote this
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Comment & OpinionBranding must move on from cultural appropriation tropes
Grocer reporter Rachel Graham warns brands tread a fine line between cultural appreciation and appropriation
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Comment & Opinion10 tips for turning an fmcg brand into a national treasure
Jamie Williams of creative agency Isobel on how to help consumers feel the love for brands
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NewsHipp Organic to make TV ad debut in £2m push
The German babyfood brand, which launched in the UK about 25 years ago, is down 4% in value
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NewsInnocent's top marketer Dan Germain leaves after 19 years
Germain has worked at the juices and smoothies giant since its inception in 1999
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Comment & OpinionHow thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
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NewsCapri-Sun kicks off £4m push for reformulated range
In March, the brand reduced the sugar content of its five-strong core lineup by 50%
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NewsThomas Fudge’s unveils new look and makes flatbreads debut
The Dorset biscuit brand has undergone its biggest overhaul since it changed hands two years ago
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Comment & OpinionJohn Barnes takes a tonguing in Just Eat ad
World Cup-sponsoring brands have, as you’d expect, been making the most of their exclusive deals
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NewsPoundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies
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NewsBurton’s Biscuits Minis packs to get ‘100 calories’ overhaul
At 139g, new Maryland multipacks will be 8% smaller but the rsp will not change
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NewsCharlie Bigham’s names Kerry Collinge as marketing director
She has taken over a position left vacant in late 2016 by the death of brand manager George Blyth
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ProfilesMy food & drink job: Lizzie Staiano, marketing manager, Real Handful
Buying the likes of Innocent and Oatly introduced me to this weird idea that brands can talk and have something worthwhile and often funny to say, says Lizzie
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NewsM&S rapped over Christmas dinner comparison ad
Watchdog said M&S’s claim to have reduced the cost of Christmas dinner by £10 was misleading
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NewsCawston Press to launch ‘Taste of Summer’ outdoor push
The posh pop brand will run six-sheets across the Waitrose estate
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Comment & OpinionLucozade Zero is the Love Island hero
Lucozade Zero is getting in on the hot and steamy action
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NewsBlack Tower is official wine of Isle of Wight festival
The move was “reflective of our drive to recruit a younger, more urbane community”, said Alexander Rittlinger, MD of Black Tower owner Reh Kendermann
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NewsNew look for Ginsters’ savoury pastries range
The redesign ‘plays to the brand’s Cornish heritage’
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NewsSainsbury's rapped for 'misleading' Häagen-Dazs deal
The ice-cream was reduced from £4 to £3 for a deal every 21 days for a long period
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Comment & OpinionHow fmcg brands can market to the new masculinity
What it means to be a man is changing. Brands need to take note and adapt, says Ben Lambert of PB Creative