All Marketing articles – Page 155
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NewsFerrero rapped for Kinder HFSS content aimed at children
The ruling follows a complaint from the Children’s Food Campaign about three websites, an app and a YouTube channel
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Comment & OpinionCustomer insight will be crucial as Waitrose and John Lewis connect
The introduction of an integrated Waitrose and John Lewis loyalty card is a sensible step, says Eagle Eye CEO Tim Mason
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NewsStella Artois to get 'traditional yet modern' brand overhaul
New bottles with a refreshed logo will roll out across the brand over the coming weeks
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NewsSouthern Co-op to highlight Locally Sourced range in new push
In the seven months from February to August 2018, Southern Co-op shoppers bought nearly two million local products
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NewsUnilever plans big distribution push for Red Red stew pots
The supplier launched the vegan Red Red meals in January via Whole Foods Market
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Analysis & FeaturesIs Jamie Oliver's Tesco role any more than an ad coup?
It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention
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Analysis & Features10 of the most memorable milk campaigns throughout the ages
We run down 10 of the most famous, innovative and odd milk campaigns that have ever run
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Analysis & FeaturesCan M&S's new celebrities win over young families?
Social focus and celebs like Amanda Holden and Rochelle Humes mark a shift in M&S’s marketing
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NewsSpare Fruit becomes Spare Snacks in relaunch
The business will officially launch its new identity at the Lunch expo later this month
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Comment & OpinionChristmas comes early as Waitrose & Partners cover Queen
The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one
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Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment & OpinionJamie Oliver’s Tesco deal is a curate’s egg
It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?
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NewsM&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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NewsScottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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NewsMeal kit brand Gousto launches £2m TV ad campaign
The ad has been created by M&C Saatchi and production agency Framestore
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NewsCarlsberg unveils rebrand for flagship 'green' pilsner
A new look and sustainable packaging will roll out in Spring 2019
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Comment & OpinionElton John provides Snickers’ rap battle with star power
Snickers has bagged some impressive celebs for its ‘you’re not you when you’re hungry’ push
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NewsASA orders Viva to amend ad over pig factory farming claims
The ad depicted a pig running in a field contrasted with groups of pigs in crowded pens
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Comment & OpinionWaitrose needs more than an ‘& Partners’ rebrand to excite staff and customers
In order to increase profits for all these partners, Waitrose needs to up its game in delivering for customers
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NewsWaitrose and John Lewis begin new corporate identity rollout
Supermarket will now be known as Waitrose & Partners