All Marketing articles – Page 152
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NewsKP eyes heritage focus for flagging Tyrrells
Tyrrells is the first posh crisps in the KP portfolio, sitting alongside the likes of McCoy’s and Hula Hoops
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NewsAldi extends Team GB sponsorship to Paris 2024 Olympics
The move will take the length of the sponsorship to three Olympics over nearly a decade
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Comment & OpinionGary Lineker puts in another solid shift for Walkers
You can’t accuse Walkers of not getting its money’s worth out of Gary Lineker, even in a January busy with FA Cup fixtures
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NewsOcado offers 'prime position' in searches after trial
Suppliers will be able to bid for the prime position in a move billed as helping upcoming brands
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Analysis & FeaturesTesco's Centenary price cuts capture shoppers' imagination
The price cuts are deeper than Tesco’s standard promotional cycle
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Comment & OpinionWalmart's cars pull up to pop culture paradise
Heaven knows how much it cost Walmart to make this US ad, which features a fleet of iconic film and TV cars
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NewsIceland looks to raise sepsis awareness with milk carton campaign
The move was announced by the Iceland Foods Charitable Foundation as it awarded a five-figure grant to the UK Sepsis Trust
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NewsNaked Wines to send 'flat' bottles to potential customers
It comes as part of a major marketing drive by Naked Wines parent company Majestic to draw in new customers
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NewsPepsi makes 'For the Love of It' marketing pledge
Pepsi this week revealed its global marketing tagline for 2019
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Comment & OpinionPizza Hut looks to topple rival with delivery campaign
An online ad seeks to play up the Hut’s delivery service
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NewsTesco launches ad campaign celebrating 100th anniversary
The supermarket is understood to be lining up major activities to mark its centenary
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Comment & OpinionFriendly Nick Frost lends charm to ‘Any-which-way-a-bix’
Weetabix continue to remind us there are more ways to serve it than in a puddle of cold milk
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NewsWalkers unveils ‘more premium’ look for its core lineup
The snack giant says the revamp is its biggest design change of the past 10 years
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NewsASA rejects welfare complaints against Red Tractor adverts
Complaints contested the ads were misleading based on beliefs the assurance scheme did not guarantee animal welfare
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NewsPukka Herbs relaunches Detox tea as Feel New after ASA ruling
In May 2018, Pukka was effectively banned from advertising Detox tea in the UK
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ProfilesMy food & drink job: Alex Reay, marketing executive, Joe & Seph's
Looking for a role in the food industry? Go for it, says Alex, but make sure you work for a brand with the same values as you
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Comment & OpinionAs the shopper media landscape gets more complex, how can brands get it right?
The number of shopper marketing opportunities has doubled in the past five years alone, says Emma Dean, group client director at Capture
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NewsSodaStream launches ad campaign targeted locally near stores
SodaStream is rolling out its Genesis sparkling water maker in 88 Boots stores
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ProfilesMy food & drink job: Joanne Ingham, marketing executive, Sambazon
Joanne explains why getting a job at an environmentally-concious brand was important to her
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NewsPatisserie Valerie pairs with Yoyo for customer loyalty app
The combined mobile payment and loyalty app will launch in February at 155 outlets