All Marketing articles – Page 152
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Comment & OpinionThe ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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NewsASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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NewsAllied Bakeries unveils another Burgen bread revamp
The overhaul follows a redesign in February 2017 – when plans for new variants were put on hold
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NewsCould Iceland’s ‘banned’ Christmas ad have made it to TV screens?
The ‘banned’ ad exploded on social media, being shared by celebrites including environment secretary Michael Gove
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Analysis & FeaturesWhich of this year's supermarket Christmas adverts is best?
The Grocer’s expert panel delivers its verdict on all of the 2018 Christmas ads
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NewsOcean Spray revamps chilled juice drinks with 25% rPET bottle
In the past five years, the brand has seen its portfolio of ambient and chilled juices lose 35% of value
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NewsJägermeister targets younger audience with 'Be The Meister'
It has launched a new ad campaign called ‘Be The Meister’
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ProfilesMy food & drink job: Abigail Nicholson, category marketing manager, Rich Products
Abigail tells us how her experience on a graduate scheme has proved invaluable to her role
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Comment & OpinionRowse Honey shows off its golden touch
Rowse Honey doesn’t need posh packs to add a golden touch
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NewsIceland unleashes animatronic orangutan in London stunt
The orangutan has been shown in Oxford Street, London parks and clinging to a Christmas tree on Coin Street
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Comment & OpinionWhat Asos scrapping its A-List scheme tells us about the future of loyalty
Asos dropping its A-List loyalty programme is no surprise – it collects sufficient data by its very nature, says Eagle Eye CEO Tim Mason
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NewsDiageo kicks off 'Irish whiskey re-imagined' push for Roe & Co
The campaign will include a mixture of workshops, sampling and immersive events.
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NewsMalibu targets 'Instagrammable Christmas' with festive bottle
The bottle features a glittering version of the coconut rum’s logo, and includes a recipe for a sparkling cocktail
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NewsIceland Christmas ad petition attracts 600,000 signatures
The petition was launched on Friday and had gained 629,000 signatures by around midday today
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NewsSainsbury's Christmas ad looks to bring families together
The two-minute advert features children performing a Christmas show
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NewsM&S showcases food favourites in unscripted Christmas ads
The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert
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NewsTyphoo drops Nigella Lawson as part of brand overhaul
The brand is aiming to attract younger shoppers to its category and have them ‘Coming Together Over Tea’
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NewsCelebrities design range of reusable products to cut plastic
Proceeds from the range will go to initiatives such as Sky Ocean Rescue’s partnership with WWF UK
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Comment & OpinionLavazza puts coffee question to cast of thousands
Models, wrestlers and Arsenal players are asked about real Italian coffee
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NewsBranston Pickle unveils Xmas treats with baker Lily Vanilli
Picklebread Man (£2.50) features cheddar, Original Pickle and a Smooth Pickle glaze