All Marketing articles – Page 151
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Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
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Comment & OpinionJamie Oliver’s Tesco deal is a curate’s egg
It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?
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NewsM&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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NewsScottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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NewsMeal kit brand Gousto launches £2m TV ad campaign
The ad has been created by M&C Saatchi and production agency Framestore
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NewsCarlsberg unveils rebrand for flagship 'green' pilsner
A new look and sustainable packaging will roll out in Spring 2019
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Comment & OpinionElton John provides Snickers’ rap battle with star power
Snickers has bagged some impressive celebs for its ‘you’re not you when you’re hungry’ push
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NewsASA orders Viva to amend ad over pig factory farming claims
The ad depicted a pig running in a field contrasted with groups of pigs in crowded pens
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Comment & OpinionWaitrose needs more than an ‘& Partners’ rebrand to excite staff and customers
In order to increase profits for all these partners, Waitrose needs to up its game in delivering for customers
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NewsWaitrose and John Lewis begin new corporate identity rollout
Supermarket will now be known as Waitrose & Partners
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NewsM&S marks Scottish centenary with in-store campaign and food tour
The retailer will stock more Scottish produce across its stores and decorate its branches to mark the celebration
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NewsSpar Scotland backs Food & Drink Fortnight campaign
Scottish Food & Drink Fortnight runs until 16 September
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Analysis & FeaturesChocolate maker Elizabeth Shaw to make TV ad debut
The commercial will air on ITV1’s Meridian and East Anglia regions
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NewsCompany Shop enjoys rising sales of products in plain packs
The UK’s largest redistributor of surplus stock said it would have sold 2.1 million units in plain packs by its year end
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NewsJameson splashes £1.2m on first TV ad in seven years
Owner Pernod Ricard has splashed out £1.2m on the ad
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NewsHoney Monster Puffs cereal returns to TV with new look
The ad will make its debut on Friday (31 August) across social media before appearing on Monday on the small screen
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NewsJack Daniel's unveils historic limited edition 'Legacy' green bottle
It will hold ‘hotspot’ aisle space in the Asda, and will come with an embossed tin sign gift.
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NewsCostcutter focuses on adults with new Halloween campaign
Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal
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Comment & OpinionCoke enters hall of mirrors to 'highlight' packaging change
Encouraged by booming sales, Coca-Cola has done away with the all-black packaging of its Zero Sugar variant
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NewsDisaronno unveils on-pack promo with Bella Italia
The promotion will offer £10,000 worth of vouchers to use in Bella Italia restaurants