All Marketing articles – Page 150
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Comment & OpinionHow to make your shopper budget an investment, not a spend
The first step is for brands to prioritise planning, selecting the right media to achieve their objectives and to deliver their message, says Matt Lee, managing director at Capture
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NewsIn-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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WhitepapersHow can FMCG brands engage with youth
Gen Z are the consumers of the future and their buying power will affect all brands’ bottom line
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Comment & OpinionThere's no eggs & bacon ad ban on London transport
It is simply untrue to say that eggs or bacon are banned from advertising on London’s transport network
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ProfilesMy food & drink job: Julia Masselos, marketing & design executive, Feedr
Julia tells us what it’s like working in the ‘multidimensional yet intensely personal’ world of food
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Comment & OpinionKraft Heinz needs to make its brands hyper-connected to survive
The company must tap into what modern consumers want, says Sophie Lewis, chief strategy officer at VMLY&R
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NewsGovernment plans for HFSS ad watershed go 'against evidence'
The Advertising Association said the average child spent less than one hundredth of one per cent of the day viewing HFSS advertising
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ProfilesSnapchat explained: Q&A with Adrian King, head of CPG, Snap Inc
Can’t tell your filters from your lenses? We asked Adrian King, head of CPG, Snap Inc, for the key details fmcgs should know about the platform
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Comment & OpinionTfL's eggs and bacon ad ban is potentially damaging folly
Its censorship is an example of the confusion, and consequent health damage, that nutrient profiling causes, says Joanna Blythman
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Comment & OpinionGender balance should be the norm for marketers, not a statement
Achieving gender balance in advertising is not just about putting more women on screen, says Hannah Walley, Kantar Millward Brown’s joint head of media & digital
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NewsM&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
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Comment & OpinionSprite offers a one-shot message of empowerment
Last week’s AOTW, for Harry’s, was a moody one-shot that addressed masculinity. Now here’s another one…
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Comment & OpinionWhy hipsters could be the unlikely saviours of cereals
The Cereal Killer Café in London – and its hipster fanbase – proves there’s room for high-sugar, high-price cereals if brands can get it right
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NewsTesco completes move to 100% sustainable chocolate
The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals
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NewsDairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
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NewsNomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
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NewsCraft brewers slam new Portman Group consumption guidelines
The Society of Independent Brewers claims new rules could unfairly penalise its members
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NewsAsda links with Mood Media to relaunch in-store radio station
The station, which launches nationally this week, will be heard across more than 600 stores nationwide
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NewsRachel Cranston takes up Pukka Pies head of marketing role
Cranston has around 18 years’ experience in marketing and brand management
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ProfilesMy food & drink job: Emma Lucas, customer marketing executive, Nichols
Emma’s advice? Follow industry experts, ask lots of questions and read The Grocer!