All Marketing articles – Page 150
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NewsPepsi makes 'For the Love of It' marketing pledge
Pepsi this week revealed its global marketing tagline for 2019
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Comment & OpinionPizza Hut looks to topple rival with delivery campaign
An online ad seeks to play up the Hut’s delivery service
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NewsTesco launches ad campaign celebrating 100th anniversary
The supermarket is understood to be lining up major activities to mark its centenary
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Comment & OpinionFriendly Nick Frost lends charm to ‘Any-which-way-a-bix’
Weetabix continue to remind us there are more ways to serve it than in a puddle of cold milk
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NewsWalkers unveils ‘more premium’ look for its core lineup
The snack giant says the revamp is its biggest design change of the past 10 years
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NewsASA rejects welfare complaints against Red Tractor adverts
Complaints contested the ads were misleading based on beliefs the assurance scheme did not guarantee animal welfare
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NewsPukka Herbs relaunches Detox tea as Feel New after ASA ruling
In May 2018, Pukka was effectively banned from advertising Detox tea in the UK
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ProfilesMy food & drink job: Alex Reay, marketing executive, Joe & Seph's
Looking for a role in the food industry? Go for it, says Alex, but make sure you work for a brand with the same values as you
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Comment & OpinionAs the shopper media landscape gets more complex, how can brands get it right?
The number of shopper marketing opportunities has doubled in the past five years alone, says Emma Dean, group client director at Capture
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NewsSodaStream launches ad campaign targeted locally near stores
SodaStream is rolling out its Genesis sparkling water maker in 88 Boots stores
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ProfilesMy food & drink job: Joanne Ingham, marketing executive, Sambazon
Joanne explains why getting a job at an environmentally-concious brand was important to her
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NewsPatisserie Valerie pairs with Yoyo for customer loyalty app
The combined mobile payment and loyalty app will launch in February at 155 outlets
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Analysis & FeaturesTop Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis & FeaturesHas Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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NewsMiranda Hart voices ad in £1.5m Hula Hoops Puft push
Meanwhile, KP Nuts has launched a festive promotional drive with support for Save the Children
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Comment & OpinionWalkers plays up simplicity of bag recycling scheme
The animated ad starts off by showing up some of the neat things that can be made with recycled bags
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NewsDiver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
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NewsLondis launches Christmas campaign offering £500 prize
Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card
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NewsIceland introduces 'world's first supermarket ice rink'
Iceland says the ’concept could be rolled out nationwide next year’
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NewsKeith Weed to retire as Unilever marketing chief
Weed is set to depart in April after 35 years with the fmcg giant