All Marketing articles – Page 150
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Comment & OpinionWhy the ‘purchase funnel’ of marketing is no longer linear
Not long ago, it was all about mass media versus shopper media. Now the lines between two are blurring, says Matt Lee, MD at Capture
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Comment & Opinion‘Give Tesco a miss’: Tesco shows its class as full-year results approach
Tesco’s ‘miss’ ad campaign a hit as it takes a broader view of trade ahead of its results this week
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NewsMorrisons gives away millions of sunflower seeds as ‘sign of hope’ after lockdown
The seeds will be offered to customers by checkout staff and within online shopping orders
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NewsBirds Eye announces Team GB tie-in for meat-free Green Cuisine range
The plant-based brand will sport a new union flag look and carry Team GB’s logo
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Comment & OpinionBudweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
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NewsM&S relaunching ‘Fresh Market Update’ TV ad campaign
The latest campaign will see M&S introducing 30 million bees to 28 partner farms this summer
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NewsWhitby Seafoods announces first TV ad amid scampi sales boom
The Yorkshire brand said it hoped the advert would harness the power of British seaside nostalgia
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Analysis & FeaturesWeetabix Beanz and Pringles lip balm: how fmcg celebrated April Fools’ Day 2021
Here’s our pick of the best pranks from brands and retailers this April Fools’ Day
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Comment & OpinionAldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that
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NewsSipsmith links with Wimbledon for ‘Strawberry Smash’ gin
Touted as a “a must-try for gin lovers looking to perfect their serve this summer”, Sipsmith is recommending it be served as part of an “elevated” gin & tonic
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Comment & OpinionFurious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
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Comment & OpinionSupermarkets can’t use the pandemic as an excuse for poor digital experiences
Supermarket websites are creating friction that is completely avoidable, says Carl Uminski, COO at digital product agency Somo
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NewsBuying group Sugro to launch NPD sample box scheme
The boxes will be prepared, packed and despatched to members up to eight times a year
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Comment & OpinionMini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
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NewsIceland slated for voucher push after pocketing rates relief
A major rival has slammed Iceland for giving away ’20%’ discounts while arguing it cannot afford to repay business rates relief
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NewsFlorette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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NewsOcado own brand packaging overhaul will avoid 27 tonnes of plastic a year
The revamp sees the removal of nine million non-essential packaging components
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NewsYoplait agrees deal to sponsor Team GB for next three years
The partnership between Yoplait owner General Mills and the British Olympic Association starts with this year’s postponed Tokyo Games
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NewsTyrrells to return to TV screens with flavour-focused ad campaign
The TV ad will run from 15 March to 18 April
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Comment & OpinionOptimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office