All Marketing articles – Page 154
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Comment & OpinionHow fmcg brands can use Snapchat to reach young people
Snapchat is certainly worth considering for brands that want to connect with young people, says Sarah Cantillon, Managing Partner at Movement
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Comment & OpinionWarburtons gets ghostly for Halloween
The ‘ghostly’ packaging will be available until early November
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NewsCathedral City revamps kids range with Nickelodeon deal
The Dairy Crest brand will showcase Paw Parol, Spongebob Squarepants and Teenage Mutant Ninja Turtles
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Comment & OpinionUnsubtle Stella Artois serves up some Joie de Bière
Joie de Bière! Stella Artois is back with a witty new slogan
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Comment & OpinionYour holiday season data must be harnessed quickly to influence sales
Technology and data handling can be make or break in the holiday season, says Channie Mize of Persicope by McKinsey
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NewsAldi and Lidl campaigns respond to Tesco 'cheaper' claim
Both discounters have claimed typical baskets at their stores are cheaper than at Tesco
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NewsVeg ad campaign to debut on ITV in the new year
The campaign, championed by Food Foundation-led initiative Peas Please, will benefit from £2m-worth of prime-time ad spots
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Comment & OpinionBig brands and startups are enjoying symbiotic relationships
‘Beanz Meanz Heinz’ is still in use 51 years after it first appeared
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NewsTesco backs 'Exclusively at Tesco' brands with in-store push
The supermarket has rolled out PoS promotional displays to support its 16 ‘Exclusively at Tesco’ brands
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NewsCoca-Cola adds Zero Sugar Cinnamon for Christmas
The soft drink giant has also kicked off a festive on-pack competition
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NewsTesco is now 'cheaper than discounters', says Lewis
The UK’s biggest retailer is set to launch a major in-store campaign this weekend in a bid to reposition its price reputation
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Comment & OpinionWagon Wheels looks red, sounds epic, is odd
This cost-effective new ad dispenses with the singing cowboys of yore and instead places us in a living room
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NewsCosta ad rapped for comparing bacon rolls to avocados
The ASA ruled the radio advert breached code by discouraging the selection of fresh fruit
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NewsCafePod to kick off ‘Live Fast. Drink Strong’ push
Scheduled to run until the end of November, it comes after CafePod this summer launched a new brand identity
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Comment & OpinionHow digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
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NewsHeinz Salad Cream to keep its name after 'huge' response
87% of consumers thought the classic sauce should keep its ‘iconic’ name, Heinz said
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Comment & OpinionDolmio hosts epic battle as part of ‘no drama’ campaign
You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table
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Comment & OpinionAlcohol brands must connect directly with drinkers in a post-GDPR world
The benefits of direct engagement span the harnessing of consumer insight and the ability to nurture greater loyalty, spend and advocacy, says Matt Boffey of Great State
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Comment & OpinionAs digital budgets are cut TV ads remain a boon for grocery brands
TV offers zero ad fraud and brand-safe environments, says Marlene Grimm of TVSquared
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Comment & OpinionLove Island's Alexandra makes a match with Pot Rice
Alexandra Cane made quite an impact in this year’s Love Island