All Marketing articles – Page 156
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NewsM&S marks Scottish centenary with in-store campaign and food tour
The retailer will stock more Scottish produce across its stores and decorate its branches to mark the celebration
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NewsSpar Scotland backs Food & Drink Fortnight campaign
Scottish Food & Drink Fortnight runs until 16 September
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Analysis & FeaturesChocolate maker Elizabeth Shaw to make TV ad debut
The commercial will air on ITV1’s Meridian and East Anglia regions
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NewsCompany Shop enjoys rising sales of products in plain packs
The UK’s largest redistributor of surplus stock said it would have sold 2.1 million units in plain packs by its year end
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NewsJameson splashes £1.2m on first TV ad in seven years
Owner Pernod Ricard has splashed out £1.2m on the ad
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NewsHoney Monster Puffs cereal returns to TV with new look
The ad will make its debut on Friday (31 August) across social media before appearing on Monday on the small screen
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NewsJack Daniel's unveils historic limited edition 'Legacy' green bottle
It will hold ‘hotspot’ aisle space in the Asda, and will come with an embossed tin sign gift.
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NewsCostcutter focuses on adults with new Halloween campaign
Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal
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Comment & OpinionCoke enters hall of mirrors to 'highlight' packaging change
Encouraged by booming sales, Coca-Cola has done away with the all-black packaging of its Zero Sugar variant
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NewsDisaronno unveils on-pack promo with Bella Italia
The promotion will offer £10,000 worth of vouchers to use in Bella Italia restaurants
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Comment & OpinionGillette addresses 'best men' in closer look at masculinity
Gillette’s Fusion ProGlide ad showed a series of men pulling funny faces as they shaved
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NewsNisa launches back to school promotional campaign
The ‘Cool for School’ promotion will run until 9 September
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Analysis & FeaturesSocial media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
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NewsI Heart Wines rapped by ASA over 'excessive drinking' ad
The brand’s OOH ad “suggested some kind of collusion between the advertiser and reader” said the ASA
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NewsJenson Button is Baylis & Harding’s first male ambassador
The former F1 world champion was chosen by Baylis & Harding for his ‘appreciation of style’
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NewsPernod Ricard to ramp up Xmas spend for posh brands
It will kick off four above the line campaigns behind Absolut, Jameson, Plymouth Gin and Beefeater Pink from October onwards
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NewsSpoof dairy 'Scrumptious' campaign back for a second year
The ‘refined’ Department of Dairy Related Scrumptious Affairs push, launching in October, has been given an extra £1.2m
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Comment & OpinionWhy RTDs are the next big 'craft' opportunity in alcoholic drinks
New launches such as All Shook Up are growing the category, not cannibalising it, says Jen Draper of Global Brands
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Comment & OpinionBrands facing discounter 'copycat' versions must protest loudly and visibly
The law doesn’t offer brands much support, so they must stand up for themselves, says David Sables
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Comment & OpinionMaltsmiths plays it safe with craft lager dance
As craft beer slips into the mainstream, so it must find its place among the big hitters of TV advertising