All Marketing articles – Page 156
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NewsMash Direct pulls Facebook advertising amid hate speech row
The social media giant has been accused of not doing enough to combat harmful content on its platform
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NewsBirds Eye swaps out the Captain for competition winner on packs
’Frozen food hero’ Charlotte Carter-Dunn will adorn fish finger packs for a limited time
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NewsHeck debuts first-ever TV campaign
The ad was filmed during lockdown and is due to run for the next 12 weeks
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Comment & OpinionTenzing offers an invigorating take on energy drinks
The plant-based brand has taken steps to differentiate itself from rivals that can sometimes feel artificial
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ProfilesMy food & drink job: Rosie Butler, head of marketing, Willicroft
Amsterdam-based Rosie can be found biking around the city delivering plant-based cheese samples
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NewsAlpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign
The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches
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Comment & OpinionCyber-Colonel opens new KFC site in Animal Crossing
Fast food fans have struggled during lockdown, having to resort to make-your-own recipes
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Comment & OpinionBelton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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NewsQuorn forms sustainable protein partnership with Liverpool FC
The team-up is part of the Premier League club’s ’Reds Go Green’ sustainability initiative
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NewsBudweiser Budvar plays up quality and Czech heritage with rebrand
The new look aims to appeal to fans of craft beer
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NewsMr Porky rebranded with expanded lineup and new logo
The Mr Porky character has been replaced by a younger looking version
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Comment & OpinionCaptain America’s Marvel-ous conspiracy debunked by pasta detective
So an Instagram user has posted a theory that 2011’s Captain America: The First Avenger “predicted” the coronavirus outbreak
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Comment & OpinionMars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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ProfilesMy food & drink job: Georgia Hughes, sales & marketing executive, Punchy Drinks
As part of a very small team, Georgia enjoys seeing her ideas come to life
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Comment & OpinionZoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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NewsHeinz gets personal with customisable labels on new DTC channel
Heinz is offering personalised versions of six products through its direct-to-consumer channel Heinz to Home
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Comment & OpinionWhy 2020 is the year brand purpose gets political
Companies rolling out campaigns that call for systemic change must do so with integrity, says Eleanor O’Leary, The Better Brand Consultant
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NewsEcho Falls targets younger shoppers with ‘sophisticated’ revamp
It has rolled out across all Echo Falls SKUs, with the tagline ‘your friend in wine’
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Comment & OpinionPropercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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NewsCampaign groups renew calls for clampdown on marketing of unhealthy food and drink
PHE’s report sparked fresh anger over the government’s decision to suspend its obesity plans