All Marketing articles – Page 157
-
Comment & OpinionFundamentals of category management, 9: Category growth
In the ninth instalment of his series on fmcg category management, Jeremy Garlick explains the basic rules of category growth, including the importance of earning a premium
-
NewsKumala wine brand to get £1m 'Kolourful' campaign
It would be centred on “the brand’s core positioning statement of ‘pouring positivity’”
-
NewsKTC to launch ‘UK first’ legally edible mustard oil
The oil is made with a blend of rapeseed, reducing the erucic acid content to less than 5%
-
-
Comment & OpinionCarabao brings the energy with help from colourful Clive
Carabao’s new TV ad is gung-ho and eccentric
-
NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
-
NewsPret appoints former Just Eat exec in chief marketing role
Dawe left Just Eat in May following a management restructure
-
NewsMelitta to become global coffee partner of Manchester United
The deal extends a UK partnership launched in November last year
-
NewsKerrygold faces lawsuit over claims its cows are grass-fed
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
-
NewsThe Collective accuses Aldi of copying its yoghurts
Gourmet yoghurt brand has joined Heck in challenging the discounter over copycat products
-
Comment & OpinionGendered products need genuine benefits – don’t just lump the ‘pink tax’ on women
If you’re charging extra for a woman’s product, there should be a justifiable reason
-
NewsEnergy drinks brand Carabao makes UK TV ad debut
The advert illustrates Carabao’s ‘commitment to serving a wider mass market audience than any other energy drink’
-
Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
-
NewsMeat report urges suppliers to play up 'naturalness'
A new report by the AHDB encourages the meat sector to raise welfare standards ahead of legislation
-
NewsHarvey Nichols revamps packaging across own-label snacks
Retailer says revamped lines will be the “trendiest” launch of the summer
-
Comment & OpinionTrust is a crucial element of on-pack promotions
No brand of note ever intends to mislead consumers. Trust is one of the most valuable commodities marketers have with people
-
NewsCoke offers 50% off Merlin attractions via bottle returns
Visitors to Alton Towers Resort, Thorpe Park, Chessington World of Adventures and Legoland Windsor can recycle any 500ml plastic bottle via reverse vending machines
-
NewsBunnahabhain kicks off ad push playing up its Islay roots
It is designed to “celebrate the rugged, romantic isolation of Bunnahabhain and its seafaring heritage”.
-
Comment & OpinionTwirl twosome enjoy odd ad debate
A lad and a lass speculate on how the “twirly curly things” in the confection’s centre are created
-
NewsGraze drops ‘natural’ brown pack design after 10 years
Set to be backed by a £2m push from September, the new look will be followed by innovation