All Marketing articles – Page 157
-
NewsCosta ad rapped for comparing bacon rolls to avocados
The ASA ruled the radio advert breached code by discouraging the selection of fresh fruit
-
NewsCafePod to kick off ‘Live Fast. Drink Strong’ push
Scheduled to run until the end of November, it comes after CafePod this summer launched a new brand identity
-
Comment & OpinionHow digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
-
NewsHeinz Salad Cream to keep its name after 'huge' response
87% of consumers thought the classic sauce should keep its ‘iconic’ name, Heinz said
-
Comment & OpinionDolmio hosts epic battle as part of ‘no drama’ campaign
You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table
-
Comment & OpinionAlcohol brands must connect directly with drinkers in a post-GDPR world
The benefits of direct engagement span the harnessing of consumer insight and the ability to nurture greater loyalty, spend and advocacy, says Matt Boffey of Great State
-
Comment & OpinionAs digital budgets are cut TV ads remain a boon for grocery brands
TV offers zero ad fraud and brand-safe environments, says Marlene Grimm of TVSquared
-
Comment & OpinionLove Island's Alexandra makes a match with Pot Rice
Alexandra Cane made quite an impact in this year’s Love Island
-
NewsFerrero rapped for Kinder HFSS content aimed at children
The ruling follows a complaint from the Children’s Food Campaign about three websites, an app and a YouTube channel
-
Comment & OpinionCustomer insight will be crucial as Waitrose and John Lewis connect
The introduction of an integrated Waitrose and John Lewis loyalty card is a sensible step, says Eagle Eye CEO Tim Mason
-
NewsStella Artois to get 'traditional yet modern' brand overhaul
New bottles with a refreshed logo will roll out across the brand over the coming weeks
-
NewsSouthern Co-op to highlight Locally Sourced range in new push
In the seven months from February to August 2018, Southern Co-op shoppers bought nearly two million local products
-
NewsUnilever plans big distribution push for Red Red stew pots
The supplier launched the vegan Red Red meals in January via Whole Foods Market
-
Analysis & FeaturesIs Jamie Oliver's Tesco role any more than an ad coup?
It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention
-
Analysis & Features10 of the most memorable milk campaigns throughout the ages
We run down 10 of the most famous, innovative and odd milk campaigns that have ever run
-
Analysis & FeaturesCan M&S's new celebrities win over young families?
Social focus and celebs like Amanda Holden and Rochelle Humes mark a shift in M&S’s marketing
-
NewsSpare Fruit becomes Spare Snacks in relaunch
The business will officially launch its new identity at the Lunch expo later this month
-
Comment & OpinionChristmas comes early as Waitrose & Partners cover Queen
The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one
-
Comment & OpinionFundamentals of category management, 10: Category strategy
Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management
-
Comment & OpinionJamie Oliver’s Tesco deal is a curate’s egg
It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?