All Marketing articles – Page 157
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NewsSpar rapped over 'everyday wines' press releases
Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day
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Comment & OpinionHotel Chocolat: case for and against in Waitrose bar spat
What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?
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NewsPilgrims Choice launches surreal new ad campaign
The Ornua-owned brand hopes the ad push will tip sales over the £100m value barrier this year
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Comment & OpinionMaisie Sly is star turn in Aldi’s first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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NewsViva! ad linking dairy to cancer banned by ASA
The vegan activist group had claimed milk could cause cancer in its advert, which appeared on buses last September
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NewsMcVitie’s marks royal wedding with ‘transatlantic’ Digestives
Just 50 packs will be available via the brand’s Twitter channel from today (14 May) to Friday (18 May).
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NewsHotel Chocolat accuses Waitrose of ‘ripping off’ bar design
Founder Angus Thirlwell said the company had written to Waitrose asking it to “do the right thing” and withdraw its new own-label range
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Comment & OpinionPeter Dinklage stars in another Estrella Damm film success
Dinklage appears as movie character Chad Johnson PI, whose corny cop movies are enjoyed by the film’s protagonist
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Analysis & Features10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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NewsEcho Falls becomes official wine of Love Island
The show was “a perfect fit for Echo Falls as both brands attract people who have the same attitude and approach to life”
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NewsTesco, Sainsbury's & Birds Eye back Veg Power campaign
The campaign aims to raise £100,000 for a generic vegetable advertising fund with the goal of increasing veg consumption across the UK
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NewsPukka Pies commits to £6m push following sales success
The Leicestershire business will kick off a 12-month campaign in June, six months after its £8m investment of 2017
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Analysis & FeaturesA dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
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NewsOcado brings back 'Britain's Next Top Supplier' competition
Applications will be reviewed by Ocado’s buying team before shortlisted candidates are invited to present in person
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NewsTic Tac returns to TV after five-year gap
Part of a £1.5m push, the 30-second ad features the character Mr Tic Tac
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NewsMarks & Spencer introduces My M&S Favourite in-store campaign
Shopfloor staff to wear name badges showing their favourite M&S products
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NewsNisa prepares 'Summer of Football' marketing campaign
Nisa is providing retailers with themed point of sale, gondola-end kits and a wide range of deals
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Comment & OpinionMaltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years
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NewsAsda drops Saatchi in favour of AMV BBDO for its advertising
Asda marketing boss Andy Murray has announced a new tie-up with the Publicis-owned agency