All Marketing articles – Page 166
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NewsArla organic milk ad rapped by ASA over 'better for the land' claim
Complaint that dairy farming was ‘not good for the land’ was upheld by regulator
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NewsAmazon 'most valuable retail brand' in BrandZ rankings
’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’
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NewsHarrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors
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NewsBooker to host social media workshops for Premier retailers
Events will take place from 21 June to 13 July at selected Booker depots
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NewsEnergizer launches on-pack push to win Volt e-bikes
Kicking off on 8 June, the activity will run for three months
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NewsLidl debuts new baby ad during Britain's Got Talent
The 20-second ad will feature mums and babies cast from online discussion forum Mumsnet
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NewsWalkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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NewsAbsolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag
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Comment & OpinionPremium, premiumer, premiumest? How marketing risks making ‘premium’ meaningless
As an act of positioning, ‘premium’ done well is genius, but what does it really mean to the nation’s lager drinkers?
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NewsTrue Nopal gets distribution boost from Suntory venture
The startup brand is set for an expansion of its British sales, marketing and distribution
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Comment & OpinionThe right side of packaging history
In May, Recycling Association chief executive Simon Ellin named and shamed some of the worst packaging offenders in terms of recyclability
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Analysis & FeaturesImmersive marketing: a brand day out
How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long
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NewsHighland Spring gets £5m ‘Brave by Nature’ campaign
Running for six months, the push centres on a TV advert that will make its debut on 1 June
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NewsWaitrose sizes up other locations for hit supper clubs
The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations
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Comment & OpinionBoth sociable and secure can play the game
The FA Cup may be a 146-year-old sports competition, but business is bigger than ever for brands
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Comment & OpinionIdris Elba adds levity to Purdey's #ThriveOn campaign
The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn
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NewsYorkshire brewer Theakston seeks trademark for ‘Lunatic’s Broth’
The move relates “only to a piece of internal IP housekeeping” according to the business
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NewsThe Co-op plays up British meat provenance in new TV ad
This month Co-op switched all its own-brand fresh meat to British, including ready meals, pies and sandwiches
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NewsWaitrose pushes on with digital services in Ecrebo deal extension
The supermarket is set to roll out digital receipts and more personalised offers at the till
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Comment & OpinionCan the Bake Off boost live on after Mary? The industry needs it to
The Great British Bake Off became an institution, even the Royals were rumoured to watch it. But now she’s gone the show badly needs another secret ingredient when it relaunches on C4