All Marketing articles – Page 166
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NewsTyrrells backs second Absurdly Good ad with £2m spend
It comes after Tyrrells last year suffered a 22.7% value sales slump, leaving the brand worth £35.5m
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Comment & OpinionCan Carlsberg’s switch from sport to music convince customers it’s cool?
Turning booze brands around is tricky business. It requires time and dedication - and Carlsberg also needs to be bolshie right now
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NewsThe Portman Group announces major code of practice review
It will kick off a public consultation this spring - the fifth assessment of the body’s code since its introduction in 1996
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Comment & OpinionWalkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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NewsBen Fogle's hound helps out with Harringtons campaign
Harringtons has partnered with TV’s Ben Fogle and his dog Storm for a £1.5m push
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NewsBudweiser takes over from Carlsberg as England football team sponsor
The AB InBev brand has signed up to sponsor the team and Wembley Stadium
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NewsBrewDog kicks off million-pint Punk IPA sampling campaign
The Scottish brand is inviting drinkers to sign up via its website to receive a barcode that can be scanned at any BrewDog bar
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Comment & OpinionJane Walker is a misstep but Diageo is no sexist throwback
The idea that women “can’t handle” the tipple in its original form is patronising at best, downright sexist at worst
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NewsDiageo joins Free The Bid push to aid women in advertising
In November, Diageo was named as one of the top ranking FTSE 100 companies for gender parity in the boardroom
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NewsAmstel £7m relaunch to rebuild momentum after Tesco delisting
The second revamp for Amstel in two years will see new bottles and cans roll out this month featuring a red design and logo
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Comment & OpinionDorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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NewsGillette counters falling sales with packaging overhaul
A new look is rolling out now across all products in the number one shaving brand’s portfolio
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NewsNew Birds Eye peas campaign brings back the 'pop' sound
The push for Garden Peas and Petits Pois launched today under a £4.2m investment that includes social media outreach and a packaging refresh
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NewsCarrs Foods revamps Baker Street range of wrapped bread
Two SKUs – 4 Part Baked Petit Pain and 2 Part Baked Baguettes (rsp: £1) – are set to roll out to 330 Waitroses on 2 March
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NewsMcDonald's teams up with Mumsnet for new Happy Meal offering
A new menu item looks set to launch nationwide in the summer
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NewsWalkers launches ‘big night in’ ads with live prize reveals
The bagged snacks giant will run three peak-time ads each Saturday for 16 weeks
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NewsRussian Standard launches £2.5m marketing push
Out-of-home ads and a ‘brand activation platform’ at summer festivals will highlight the vodka’s ‘challenger’ credentials…
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Comment & OpinionPizza is colourful way to welcome a new princess
Meghan Markle must now endure ‘tributes’ from the British food industry…
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Comment & OpinionZoe Saldana joins Campari’s Red Hand gang
An expensive ‘short film’ is a neat way for brands to look classy
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NewsAsda stocks up on record levels of Valentine's roses
Prices for a single rose start from £2, rising to £30 for an Extra Special bouquet