All Marketing articles – Page 172
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Comment & OpinionBrand value must go into the mix at Morrisons
It’s not unheard of for supermarkets to focus on non-food departments to boost sales and footfall
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Comment & OpinionCadbury confuses with 'celebrity' confectionery lovers
We’re all familiar with the marriage of Cadbury Dairy Milk and Oreo by now
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NewsPepsiCo plans experiential activity for all brands
Kristin Patrick said brands could no longer afford to simply rely on big-budget TV ads
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NewsDiageo unveils Drink IQ tool to aid responsible drinking
The platform debunks common myths about alcohol and tests users’ knowledge
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NewsM&S and Tesco suspend their advertising with Google
The retailers join more than 250 brands that have pulled ads for fear of being associated with extremist material
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NewsCo-op members to choose next white wine launch
Retailer plans to launch a new member-inspired white wine in October
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NewsThe Co-op to cut 'clutter' in in-store marketing revamp
The Co-op is reducing the number of different types of PoS from 37 to 19
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NewsThe Co-op looks for 'deeper meaning' of Mother's Day
The retailer is also running events, where parents and children can get involved in craft activities and afternoon tea
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NewsHaribo Smurfs range revamped ahead of new movie
A Gargamel shape in sour cherry flavour has been added to create the range’s first sweet and sour variant
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NewsThe diner tech revolution hits its stride
“Technology has had a central role in shaping restaurant operations”
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NewsHomepride push offers Emma Bridgewater collectables
The promotion will kick off with a half-pint mug and 8.5-inch Easter plate
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Comment & OpinionFairtrade shocks shoppers with Farley & Bell entrapment
‘Don’t feed exploitation’ reads the stern strapline at the end of the Fairtrade Foundation’s ad
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NewsSainsbury's Tu clothing gets weather-responsive ad campaign
Interactive screens will use Met Office data to show the best Tu outfit for current weather conditions
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NewsPernod Ricard to add on-pack web address providing nutritional information
It comes after the European Commission decided not to enforce mandatory nutritional labelling on alcoholic drinks
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NewsEagle Eye turnover up as more brand partnerships are sealed
The company made a loss of £879,000 due to its investment in a “very significant” client in Canada
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NewsWalkers to hand out Cheers & Onion crisps to Leicester fans
Home supporters at the Champions League game tonight will be encouraged to take selfies with the pack
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NewsHeinz brings Ketchup Super Bowl dog ad to the UK
The clip made its debut in the US under the name Wiener Stampede
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NewsAldi to get fresh logo to complement ‘modern’ image
The new logo is already in use in China and will be coming to the UK in due course
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Comment & OpinionThe reputation of British food & drink is a hot property abroad
Sir, It was encouraging to read that food and drink exports from the UK are in such good health
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Comment & OpinionDoritos' baby dragon breathes warmth into chip campaign
“New Doritos Heatburst. It’s a bit like getting a baby dragon.” Rather hard to prove