All Marketing articles – Page 172
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NewsAldi and Lidl campaigns respond to Tesco 'cheaper' claim
Both discounters have claimed typical baskets at their stores are cheaper than at Tesco
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NewsVeg ad campaign to debut on ITV in the new year
The campaign, championed by Food Foundation-led initiative Peas Please, will benefit from £2m-worth of prime-time ad spots
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Comment & OpinionBig brands and startups are enjoying symbiotic relationships
‘Beanz Meanz Heinz’ is still in use 51 years after it first appeared
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NewsTesco backs 'Exclusively at Tesco' brands with in-store push
The supermarket has rolled out PoS promotional displays to support its 16 ‘Exclusively at Tesco’ brands
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NewsCoca-Cola adds Zero Sugar Cinnamon for Christmas
The soft drink giant has also kicked off a festive on-pack competition
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NewsTesco is now 'cheaper than discounters', says Lewis
The UK’s biggest retailer is set to launch a major in-store campaign this weekend in a bid to reposition its price reputation
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Comment & OpinionWagon Wheels looks red, sounds epic, is odd
This cost-effective new ad dispenses with the singing cowboys of yore and instead places us in a living room
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NewsCosta ad rapped for comparing bacon rolls to avocados
The ASA ruled the radio advert breached code by discouraging the selection of fresh fruit
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NewsCafePod to kick off ‘Live Fast. Drink Strong’ push
Scheduled to run until the end of November, it comes after CafePod this summer launched a new brand identity
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Comment & OpinionHow digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
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NewsHeinz Salad Cream to keep its name after 'huge' response
87% of consumers thought the classic sauce should keep its ‘iconic’ name, Heinz said
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Comment & OpinionDolmio hosts epic battle as part of ‘no drama’ campaign
You spend ages making dinner to eat with your offspring… then face a real battle to get the ungrateful toads to the table
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Comment & OpinionAlcohol brands must connect directly with drinkers in a post-GDPR world
The benefits of direct engagement span the harnessing of consumer insight and the ability to nurture greater loyalty, spend and advocacy, says Matt Boffey of Great State
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Comment & OpinionAs digital budgets are cut TV ads remain a boon for grocery brands
TV offers zero ad fraud and brand-safe environments, says Marlene Grimm of TVSquared
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Comment & OpinionLove Island's Alexandra makes a match with Pot Rice
Alexandra Cane made quite an impact in this year’s Love Island
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NewsFerrero rapped for Kinder HFSS content aimed at children
The ruling follows a complaint from the Children’s Food Campaign about three websites, an app and a YouTube channel
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Comment & OpinionCustomer insight will be crucial as Waitrose and John Lewis connect
The introduction of an integrated Waitrose and John Lewis loyalty card is a sensible step, says Eagle Eye CEO Tim Mason
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NewsStella Artois to get 'traditional yet modern' brand overhaul
New bottles with a refreshed logo will roll out across the brand over the coming weeks
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NewsSouthern Co-op to highlight Locally Sourced range in new push
In the seven months from February to August 2018, Southern Co-op shoppers bought nearly two million local products
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NewsUnilever plans big distribution push for Red Red stew pots
The supplier launched the vegan Red Red meals in January via Whole Foods Market