All Marketing articles – Page 177
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NewsCo-op set to kick-off sponsorship of Parkrun
The Co-op has announced a major deal to boost its health credentials by becoming the sponsor of Parkrun
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NewsTyrrells makes TV ad debut with ‘absurd’ £2.5m crisp push
The brand is attempting to address a dramatic value sales slump across its portfolio of premium bagged snacks
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NewsPernod Ricard pulls Equal Love TV ad after Clearcast warning
The ad, Equal Love, featured numerous couples of different gender mixes ‘passing on’ a kiss
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NewsCasillero del Diablo readies biggest Halloween campaign yet
It will roll out a raft of in-store promotional and support materials in anticipation of the day
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NewsNisa launches its second wine festival this year
A wide selection of white, red, rosé and sparkling will be available during the three-week campaign
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NewsWoodforde’s Brewery rebranding to star Norfolk’s Lord Nelson
The brand also plans to launch an as-yet-unnamed lager
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NewsDairy sector teams up for major generic marketing push
The campaign represents the biggest generic marketing push for the dairy sector since the Make Mine Milk campaign
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NewsRebranded Roberts rolls out extended bakery lineup
A revamped, 13-strong lineup will roll out on 4 September
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NewsNew Galaxy TV ad replaces Audrey Hepburn in £3m push
Actor Jade Anouka appeard in the brand’s first new creative in four-and-a-half years
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NewsShreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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NewsBad Brownie links with Pret and plans own cafés
Company hopes to open a branded dessert café in central London within the next 12 months
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NewsMiso Tasty paste sales soar after Jamie Oliver show appearance
Four times as many products as usual sold in Waitrose in the 24 hours after the show aired
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NewsOrganic Trade Board readies 'emotional' marketing campaign
‘Organic. Feed Your Happy’ campaign launches next week to coincide with Organic September
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NewsHellmann's links with Quiqup for express delivery service
Londoners can get ingredients for five recipes including Hellmann’s sauces in the space of an hour
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NewsScottish butcher brand Simon Howie rebrands core product range
The new design will launch this month and will highlight the brand’s Scottish heritage and ’brand truths’
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Comment & OpinionDominic West delivers stirring change of pace for Dolmio
You might wonder why Dolmio has hired a highly garlanded thesp when literally any normal human would be an improvement
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NewsCandy Kittens rebuked by ASA over misleading halal claim
Complainants noted the sweets contained cochineal – forbidden by Islamic law
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NewsDr Oetker unveils first Great British Bake Off ads - video
The campaign, which features three talking cake characters, will be the first TV ads shown alongside the show
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Analysis & FeaturesBrewDog's battles: from roadkill to real ale
Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?
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Comment & OpinionCan C4 make licensing success of new Bake Off?
Sir, As you observe the BBC has had limited success with its GBBO spoilers