All Marketing articles – Page 180
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NewsPut beef and lamb on barbecues urges AHDB campaign
The Simply Beef and Lamb barbecue campaign was launched this week
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Analysis & FeaturesFairy and Colgate enter top 10 highest-promoting brands
Mr Kipling and Mars have fallen out of the top 10 biggest-promoting brands
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NewsWaitrose plays up British credentials in poultry sourcing ad
The ad is the latest instalment in Waitrose’s campaign to promote the provenance of its food
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Comment & OpinionMarketing must move from generic to personal
In the past, consumers were accustomed to the community feel of their local shops
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Comment & OpinionHas Morrisons’ burger done dads justice for Father’s Day?
The ‘Daddy of all Burgers’ raises an equally big question, will Morrisons produce an extra-large brioche bun to handle it?
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NewsEric Cantona appears on limited-edition Kronenbourg packs
The packs featuring the ex-footballer’s signature and the slogan ‘Iconic, adored, a taste supreme’…
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NewsGlobal Brands rapped over ‘irresponsible’ VK Facebook ad
The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog
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NewsRibena launches augmented reality app Doodle Your World
The free app allows users to add colourful animated characters to real-time videos and photos
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NewsAF Blakemore truck liveries updated in 'One Logistics' move
Suppliers will also be offered the chance to purchase advertising space on the vehicles
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NewsCalypso to return to TV screens with new Once a Day ad
The 30-second clip is part of a multichannel push for the budget brand’s Once a Day product range…
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NewsJean Reno and Laia Costa are on the money for Estrella Damm
It’s been just over a year since Spanish beer brand Estrella Damm launched its Dakota Johnson-starring short film ‘Vale’…
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NewsIceland rapped by ASA over Marmite giveaway
Iceland has been told by the ASA to ensure it has made a “reasonable estimate” of stock availability in future
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NewsArla organic milk ad rapped by ASA over 'better for the land' claim
Complaint that dairy farming was ‘not good for the land’ was upheld by regulator
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NewsAmazon 'most valuable retail brand' in BrandZ rankings
’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’
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NewsHarrogate Spring kicks off ‘Incredible Shrinking Bottle’ recycling push
The initiative with Keep Britain Tidy promotes greater recycling of plastic water bottles when outdoors
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NewsBooker to host social media workshops for Premier retailers
Events will take place from 21 June to 13 July at selected Booker depots
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NewsEnergizer launches on-pack push to win Volt e-bikes
Kicking off on 8 June, the activity will run for three months
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NewsLidl debuts new baby ad during Britain's Got Talent
The 20-second ad will feature mums and babies cast from online discussion forum Mumsnet
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NewsWalkers Sensations gets TV ad and 'premium' makeover
The TV spot features footage of the Rio Carnival and the Holi Festival of Colours
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NewsAbsolut launches limited-edition bottle backing LGBTQ community
The bottle, which rolls out from July, features the rainbow flag