All Marketing articles – Page 180
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NewsMarks & Spencer introduces My M&S Favourite in-store campaign
Shopfloor staff to wear name badges showing their favourite M&S products
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NewsNisa prepares 'Summer of Football' marketing campaign
Nisa is providing retailers with themed point of sale, gondola-end kits and a wide range of deals
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Comment & OpinionMaltesers continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years
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NewsAsda drops Saatchi in favour of AMV BBDO for its advertising
Asda marketing boss Andy Murray has announced a new tie-up with the Publicis-owned agency
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NewsThe Portman Group launches review of alcohol marketing code
The move was “a great opportunity to shape the future of alcohol regulation”, said Portman Group CEO John Timothy
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NewsExclusive interview: AHDB's Christine Watts on making levy body 'fit for the future'
AHDB’s chief marketing and communications officer spoke to The Grocer exclusively about the levy body’s recent restructure…
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NewsAsahi UK mounts massive marketing push for relaunched Super Dry
More than 600 ads will roll out across London, with a string of brand partnerships over the summer
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Comment & OpinionLynx's modern lads go for Gold to impress the ladies
Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days
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NewsCosta and Co-op in landmark Coronation Street deal with ITV
The move has been dubbed ’the biggest product placement partnership on British TV’
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NewsCamden Town Brewery kicks off 'passionate' Hello Hells push
Camden had “noticed a real lack of passion for lager” when speaking to consumers, said the brewery’s founder Jasper Cuppaidge
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NewsMaltesers puts women centre stage in pair of ads
The two comical clipss are based on conversations with a diverse range of women about their experiences
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Comment & OpinionIs M&S being prepared to be broken in two?
Patrick Bousquet-Chavanne masterminded some great campaigns, including the Mrs Santa and Paddington Bear Christmas ads
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NewsYellow Tail wine gets £2m 'Cut to the taste' campaign
It comes as sales of Yellow Tail are on the up, growing by a cool £20m this year
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NewsLucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”
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NewsBig-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year
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Comment & OpinionFood labelling: doing what it says on the tin
I have been drawn to food labelling issues over the last few weeks due to a number of unconnected events
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NewsM&S marketing boss Patrick Bousquet-Chavanne tweets resignation
He is the latest casualty of M&S senior management cull that has seen head of food Andy Adcock, head of stores and online Laura Wade-Gery and head of womenswear Belinda Earl booted out
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Comment & OpinionKettle Chips keeps it real in ingredient-focused campaign
The new ad celebrates ‘real’, tangible pleasures. It’s a hipster’s dream
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NewsPret a Manger rebuked by ASA over 'natural' ingredients ads
Pret a Manger rebuked by ASA over ‘natural’ ingredients ads