All Marketing articles – Page 183
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Comment & OpinionSainsbury’s gets even more feelgood with shaggy dog story
Now spring is here, Sainsbury’s has moved on to the only thing it can think of that’s more joyful than dancing and cooking
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NewsNigella Lawson back on TV in latest Typhoo advert
The brand is aiming to recoup a 21.6% sales slump as Brits favour other hot beverages
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NewsGalbani launches ready-to-heat mozzarella and ad campaign
Brand owner Lactalis McLelland, hopes product will appeal to vegetarians and flexitarians looking for a protein alternative
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Comment & OpinionMake eye tracking part of the shopper insight mix
Eye tracking has become an in-vogue research tool for the fmcg sector, but it is just one tool among many
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NewsThatchers eyes millennials with Vintage 2016 cider
Thatchers Vintage 2016 (7.4% abv) has rolled out into Tesco, Sainsbury’s, Asda, Morrisons and the Co-op…
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NewsCaptain Morgan enlists Rio Ferdinand and Eoin Morgan for ad
The 30-second clip is part of a push centring on the message ‘Live Like the Captain’
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Comment & OpinionIt’s too late to talk TV ad watersheds. Social media is the regulatory battleground
Whoever is in No 10 after 8 June, it is clear that the food and drink industry will face a raft of new advertising restrictions, both in broadcast and other media, after the election dust settles
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NewsDunnhumby enters sales data arrangement with Twitter
The two companies are to use anonymous sales data from Tesco’s Clubcard in a bid to drive up fmcg advertising on Twitter
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NewsLabour promises to restrict pre-watershed junk food TV ads
Restrictions form part of party’s plans to address ’urgent challenge’ of childhood obesity
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NewsFerrero and Universal link for Despicable Me 3 Kinder egg
The NPD containing a Minion figure will be available until August
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NewsLidl shines spotlight on Jersey Royal spuds in new TV ad
Continuing the Lidl Surprises campaign theme, sceptical customer Olivia is taken to the discounter’s Jersey farm
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NewsArla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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NewsAB InBev brings back the Budweiser frogs for Bud Light ad
The brewer has revitalised its classic ad with CGI, and has promised “a nostalgic feel of the original creative”
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NewsHomepride to mark Real Bread Week with Bake Off’s Paul Jagger
Jagger will host a Facebook Live event to answer questions about baking bread
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Comment & OpinionCadbury goes for short and sweet with Singles Sensations push
In a sector that often concentrates on ‘feeling’, Cadbury tries to remind us what it’s like to actually eat its products
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NewsM&S unites food and clothing in new ad campaign
First TV ad launches today with ’spend it well’ tagline
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NewsASA upholds complaints about SodaStream ad profanity
The watchdog ruled the brand had not targeted the ad responsibly on Facebook
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Comment & OpinionHeineken’s new ad proves a talking point – but playing identity politics is a risky game
The concept of bringing together people with opposing views so they can find common ground is wonderful, so why is the Heineken ad being slammed in some quarters?
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NewsBeanz Meanz Heinz slogan returns for £4.1m campaign
The push will position baked beans as a healthy option