All Marketing articles – Page 184
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Comment & OpinionWould the Brits go for Brandless?
We’ve all come across a retail concept that makes you ask: ‘Why didn’t we think of that?’
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NewsASA raps Beer52 over ‘degrading’ YouTube video
The watchdog said the promotional film encouraged excessive drinking
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Comment & OpinionBake Off ad deal doesn’t bode well for new show’s impact
Is this proof the show’s star appeal has fallen at the first hurdle?
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NewsBuckfast Tonic Wine fans launch app to locate nearest stockist
The app, Find Me Bucky, can be purchased from the iPhone App Store and Google Play for Android…
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Comment & Opinion‘Beer for her’ is a case study in how to misjudge marketing
The brainchild of a woman, Martina Šmírová, Aurosa comes in an ’elegant and beautiful bottle’, just what the lady ordered - or is it?
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Comment & OpinionOpera singers party to pizzeria prank
Saclà teamed up with Aldo Zilli to deploy opera singers at Firezza in Soho
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Comment & OpinionSodaStream's plastic bottle message gets seriously confused
Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad
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NewsFood & drink firms urged to enter Queen's Awards for Enterprise
Currently in their 50th year, the awards recognise and celebrate outstanding achievement
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Analysis & FeaturesFive contemporary ads that would risk the ASA’s wrath
We take a look at recent ads that may fall foul of the regulator’s proposals to combat sexism
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NewsAdverts face ASA clampdown on gender stereotypes
Watchdog also plans to get tough on suggestions it is acceptable for young women to be “unhealthily thin”
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NewsSainsbury's encourages midweek BBQs with outdoor campaign
The campaign was led by Omnicom Media Group’s planning and media buying network PHD
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NewsBrewDog loses legal battle over name of Elvis Juice beer
The Intellectual Property Office ruled the beer’s name risked “a likelihood of indirect confusion” with the late singer
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NewsPrinces and Crown link up for Love Canned Food drive
The aim of the campaign is to communicate the advantages of buying canned food
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NewsPhilip Ainsworth made marketing director at Pernod Ricard
Ainsworth, who was previously marketing director for Wyborowa vodka, takes over from Patrick Venning…
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NewsWalkers risks flavours in Choose Me Or Lose Me push
The push will see UK core variants take on popular overseas challengers, with the losers axed
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Comment & OpinionTasty B's back as Adam Gemili gives Müller health cred
The Müller bear is back. And he has gone all sporty
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NewsLidl makes non-food 'middle aisle' star of new TV advert - video
Ad will air tonight during the Coronation Street commercial break
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NewsWaitrose ad highlights ethical fruit and veg sourcing - video
Waitrose is the only national supermarket to demand Leaf certification from all its suppliers
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NewsSpam: as it turns 80, five things you never knew
As the famous tinned meat hits 80 years old, The Grocer looks back at its history
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Comment & OpinionThe British are coming. But not just yet
New York’s Fancy Food Show is a prime opportunity for UK food & drink to showcase its wares. But this year’s British presence was underwhelming, says Chris Blythe of The Brand Nursery