All Marketing articles – Page 185
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NewsUp&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
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NewsHiggidy brightens up its pie packaging
A flap on top of the box lifts up to show off the product and introduces a new strapline
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NewsTriathletes Alistair and Jonathan Brownlee in Aldi partnership
The brothers join other Team GB members in supporting Aldi’s Get Set to Eat Fresh educational programme
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NewsBabybel gets limited edition range for Comic Relief
Brand has raised more than £1m for charity appeal over past 10 years
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NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
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NewsCo-op tackles kitchen skills gap with web lessons
The Now Cook It mobile-enabled website went live today, following its partnership with YouTube cooking channel SORTEDfood
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NewsPukka Pies relaunches retail range with £8m media push
The brand aims to ramp up its grocery presence with pack redesign and ‘oozier’ fillings
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NewsSteve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
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Comment & OpinionKeep up with Amazon; Sugar regulation dystopia
With the launch of Dash a few years ago, and now its API and integration on Amazon in a digital format
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Comment & OpinionSainsbury's Food Dancing ad is a brave departure - I like it
Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”
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NewsAsda to use Walmart tech for targeted online ads
Drinks giant Lucozade has become one of the first to take advantage of the technology
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Comment & OpinionJudge Anna makes a good call for Arla Skyr
Iceland (the country) is a dream come true for advertisers. Think of all the good associations!
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NewsWrigley adds Very Berry variant to Starburst portfolio
The NPD comprises a mix of strawberry, raspberry, blueberry and cranberry flavours
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Comment & OpinionShane Meadows has highlighted the Co-op's brilliant campaign
As foundations for a new campaign go, The Co-op’s seems to be made of stone
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NewsWalkers launches Champions League pack and promotion
The new 175g bag (rsp: £1.50) will roll out on 23 January…
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Comment & OpinionThree ways to get your food & drink products bought
Getting bought is all about making the product an easy and obvious choice
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NewsI Can't Believe It's Not Butter gets new name in overhaul
Unilever is supporting the relaunch with a £1m spend
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NewsTyrrells gives ‘rugged’ Furrows lineup a makeover
Hat-wearing ‘men of the land’ hold enormous ridged potato crisp on new packs
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Comment & OpinionAldi takes different tack with Duncan the indifferent duck
Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name
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Comment & OpinionSainsbury’s food dancing: nice moves, or embarrassing dad?
The campaign is aiming for a younger, hipper crowd but doesn’t quite hit the spot