As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds. Featuring original contributions from Government, the Fresh Produce Journal, future trends agency WGSN Insights, agricultural research institute NIAB EMR and King’s College London, the paper is packed with essential information and insights on sustainability, the nutritional profile of apples and pears as well as the challenges and opportunities that lie ahead for the industry.

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