Inch’s looks to be readying the launch of a premium ‘reserve’ cider in the UK.
The Heineken UK-owned brand has applied to trademark the term ‘Inch’s Reserve’ with the Intellectual Property Office under class 33 covering cider and perry.
It comes after Inch’s expanded its roster in 2025 with the addition of alcohol-free and hazy cider variants.
The launch of Inch’s Cloudy was hinted at in 2024 after HUK applied to register trademarks for ‘Inch’s Hazy’ and ‘Inch’s Hazy Apple Cider’ with the IPO via its Bulmers cider unit.
The supplier remained tight-lipped on its latest trademark filing, however.
“We are always looking at ways to grow our portfolio of leading beer and cider brands and will often explore a range of avenues as part of this process,” a HUK spokeswoman said. “With an exciting year ahead, innovation will remain a core focus throughout 2026.”
While there is no universally accepted definition of reserve ciders, products bearing the term on sale in the UK are often aged for extended periods, sometimes in ex-whisky or wine casks.
They are also frequently made from higher-quality, rare or single-varietal apples, and can be fermented with champagne yeast.
It comes with higher-abv apple-based ciders enjoying a renaissance in the UK.
Knights Vintage, Thatchers Vintage and Crumpton Oaks grew sales by 82%, 38.7% and 28.4% respectively in the past 12 months, data compiled for The Grocer’s annual Top Products survey showed [NIQ 52 we 6 September 2025].
Despite its more moderate 4.5% abv, Inch’s flagship Medium Apple cider – launched in 2021 – has also enjoyed continued success.
Sales are up by £10.0m (21.5%) on volumes that have swelled 18% [NIQ].
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