All Marketing articles – Page 107
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Comment & OpinionWeetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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NewsBirds Eye seeks to change perceptions of frozen fish with new TV ad
The frozen giant’s new campaign showcases its range and is set to feature across digital and in-store
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NewsWilton London passes £400k funding target
Wilton plans to use the funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering
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NewsWalkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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NewsOn-demand grocer Zapp partners with Chelsea FC
The partnership will be supported by Zapp’s first TV ad which will be shown at half time at an upcoming Chelsea game
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NewsMars Petcare launches campaign to encourage pet adoption
The campaign will see Mars Petcare donate three million meals through its Pedigree and Whiskas brands to dogs and cats in rescue centres across the UK
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Comment & OpinionGreen Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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NewsPladis relaunches Carr’s biscuits brand with new look and SKUs
The redesign features a brand-new logo playing up Carr’s Cumbrian heritage
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InterviewsHow Thomas Hal Robson-Kanu turned his belief in turmeric into a business
Thomas Hal Robson-Kanu found turmeric shots invaluable in recovery from a knee injury – and he’s turned his knowledge into a successful business
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NewsJune Sarpong set to launch The Africa Co brand
Sarpong has registered the name with the IPO under five classes
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Guide ToThe Grocer Guide to Household, Hygiene & Personal Care
Eliminating bacteria on hands and body, as well as in the home, has become paramount for many UK consumers following the threat posed by Covid-19 over the past year.
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Comment & OpinionHeinz is seriously silly about its serious mayo
Heinz is making the most of the mayonnaise craze by introducing us to three mayo fanatics
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NewsSpanish chorizo industry hails 28% growth in UK Q1 exports
The Spanish Chorizo Consortium said it could exceed 2020’s export figures but warned of disruption from Brexit and Covid
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NewsWeetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March
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NewsM&S teams up with ITV for celebrity cooking show
Participants in ITV’s ‘Cooking with the Stars’ will use M&S ingredients
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NewsSnappy Shopper sees sales surge through voucher codes for Euros
New user numbers were up 46% in the week ending 28 June compared to the same week in May
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Comment & OpinionRetailers and brands need to start testing now for the HFSS legislation changes
Now is the time both should be working together to adapt to the new world, says Matt Lee, MD at Capture
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NewsHard seltzer brands hit by ASA rulings over ‘non-permitted’ nutrition claims
The ASA has been proactively targeting hard seltzer brands
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NewsFabulosa hits back at social media claims its products are unsafe
One Instagram user alleged a Fabulosa product had caught fire in her sink, resulting in burns to her face
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Analysis & FeaturesHow to make sustainable packaging pop: creative challenge
Sustainable products often communicate their eco-credentials with dull designs that get straight to the point. We asked design agencies to spice up their packaging