All Marketing articles – Page 108
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NewsMcCoy’s axes Muchos – but looks poised to launch new Epic Eats brand
A spokeswoman for owner KP Snacks confirmed Muchos had been withdrawn to make way for additional flavours and formats
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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Comment & OpinionFive tips for media investment in q-commerce
Q-commerce is a rapidly changing and relatively infant market, which poses both benefits and challenges to media investment, says Matt Lee, MD at Capture
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Comment & OpinionWhy brands with meaning are even more crucial in the cost of living crisis
The simple but challenging problem for brands is how to give consumers ‘more’, says Andrew Eyles, CEO & founder of Bluemarlin
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NewsArla launches new farm assurance scheme for branded milk
Arla CARE is rolling out this month on branded Arla milks such as Cravendale, and is being supported by a £3m marketing push
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NewsArgos rapped by ASA over ‘misleading’ Xbox online ad
Two complainants challenged statements such as “last purchased one minute ago” and “selling fast! purchased 24 times since your last visit”
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NewsChannel 4 series ‘Aldi’s Next Big Thing’ will see British suppliers compete for Specialbuy listing
Anita Rani and Chris Bavin have been confirmed as hosts of the six-part series, airing from 20 October
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NewsNestlé relaunches split pea milk alternative Wunda
The new design emphasises the yellow split pea and Wunda’s taste and nutritional values in a crowded category
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Analysis & FeaturesWhich brands have done the work to be HFSS compliant, and how?
HFSS legislation has led to reformulation across a number of categories. How have they done it? And what’s the impact on consumer demand?
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Comment & OpinionWho is Tesco’s Aldi Price Match campaign benefiting most: Tesco… or Aldi?
Tesco’s repeated value benchmarking of Aldi in a cost of living crisis will be a ‘marketing case study in years to come’
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsNew ad push to bang drum for UK food and drink exporters
After criticism of recent trade deals, food businesses have been given top billing in DIT’s new ad campaign
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NewsVegetable consumption falls 7.5% in response to cost of living crisis
Vegetable sales have decreased to only 6.2% of retail basket value compared to 6.7% last year, according to new data from Veg Power
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NewsCathedral City expands lighter cheese range
The new release from the Saputo brand has 30% less fat than the brand’s standard Extra Mature Cheddar
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Analysis & FeaturesSeven key questions on the HFSS rules
As the first element of the rules officially comes into force, what is set in stone, and what remains up for debate?
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionBonfire of red tape won’t help if government makes it this difficult to plan
Erratic and chaotic government behaviour makes it monumentally difficult for businesses to plan