All Marketing articles – Page 108
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NewsMowi posts strong performance since Sainsbury’s launch, new data suggests
The global seafood company’s consumer brand launched a trio of Scottish-farmed salmon products into Sainsbury’s back in March
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NewsAllied Bakeries’ Burgen brand given major makeover after sales plunge
The makeover includes a new logo, renames Burgen as ‘Bürgen’ and includes the strapline ‘powered by plants’ on-pack
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Comment & OpinionSipsmith’s Mr Swan serves up confusion at Wimbledon
“Wimbledon is now the official tennis of Sipsmith Gin,” Mr Swan solemnly announces
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Comment & OpinionHow we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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NewsVeetee Rice kicks off ‘life hack’ push with comedian Katherine Ryan
‘Up Your Fluff Game’ is designed to promote Veetee’s four-strong range of microwavable rice trays
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NewsOcado to offer sponsored prime positioning to all suppliers
The online grocer will invite all suppliers to boost their positioning over the next 12-18 months
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NewsNestlé launches Middle Eastern-inspired food brand Mezeast
The 11-strong product range was inspired by Middle Eastern cuisine’s aromatic dishes and sharing food culture, said Nestlé
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NewsBulk unveils summer protein powder range in limited-edition flavours
The launch would appeal to the brand’s core consumers, aged 18 to 35, said Bulk
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NewsFreaks of Nature renamed as Over The Spoon to broaden appeal
The plant-based dessert brand’s revamp comes after five years on the market
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Comment & OpinionMorrisons’ lad packs a lot in to magical mealtime journey
Morrisons’ new ad has more than a little in common with Ocado’s recent effort
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NewsTakeaways escape £200m blow from junk food advertising ban
Extending the ban to smaller companies could have a disastrous impact on SMEs in the wake of the pandemic, said ministers
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NewsHula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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NewsKind kicks off ‘Live Kind’ multi-platform campaign
The Mars-owned brand said it aimed to reach 21 million households over the summer
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NewsThe Black Farmer unveils campaign and NPD to celebrate Windrush Generation
Wilfred Emmanuel-Jones has called for greater diversity in the food sector ahead of Windrush Day on Tuesday (22 June)
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Comment & OpinionCoke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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NewsMorrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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Comment & OpinionHow Ronaldo and Pogba brought the game of product placement into disrepute
The players attracted attention for moving bottles of Coca-Cola and Heineken out of shot in press conferences
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NewsMaldon Salt unveils colourful new look
The use of colour would allow “for improved product segmentation”, it said
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NewsPerkier challenges rivals to match it on dropping palm oil
It will launch an educational campaign to raise awareness about how harvesting palm oil has “damaging effects” on the planet, said the brand
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NewsSortedfood discussing ‘auto-filling’ online shopping baskets with major supermarkets
‘We expect this sort of functionality to be in place within the next few months,’ Sortedfood told The Grocer