All Marketing articles – Page 108
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Analysis & FeaturesWhich supermarket won Christmas on social media?
The mults pulled out all the stops to deliver the best Christmas ad this year. But festive marketing success isn’t all about the small screen. So how did the major supermarkets compare when it came to successfully engaging customers on social media this Christmas?
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Comment & OpinionWhy aggregators are the future of retail media
Consolidated retail media platforms are key to an efficient and cohesive strategy, says Matt Lee, MD at Capture
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Analysis & FeaturesSeven of the most impactful grocery PR stunts of 2021
They say there’s no such thing as bad publicity. For reasons both good and bad, these brands made headlines with some particularly bold PR stunts this year. Here’s our pick of the most effective ones from 2021
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Analysis & FeaturesTop Campaigns: the 50 best brand adverts of 2021
In an emotionally torrid 2021, consumers lapped up ads with humour, heart and hopeful messages. Here’s our pick of the best campaigns from 50 categories.
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Analysis & FeaturesTop Campaigns 2021: how brands put the fun back into advertising
Real life was miserable enough this year. It meant Brits wanted ads that made them smile, had humour, or even a positive ethical message
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NewsWilliam Grant & Sons launches ‘immersive’ spirits activation at Sainsbury’s
The activation aims to tap three spirits trends identified by Sainsbury’s for the holiday season: at-home cocktails, gifting and trading up
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NewsLucozade Sport updates bottle sleeve to save 101 tonnes of virgin plastic
The move follows a £7.8m investment by SBF GB&I into making its packaging more sustainable
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Comment & OpinionWalkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units
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NewsReady Brek launches Roald Dahl promotion to ‘ignite love’ for the brand
Families will be offered the chance to win Roald Dahl merchandise, with 7,500 prizes up for grabs
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NewsRed Tractor ad plans in balance after AHDB pulls funding
The levy board said it was “no longer appropriate” to supply funding to such a well-established scheme
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Comment & OpinionWhat the Tesco Media launch tells us about retailer-led marketing
The supermarket’s ad business is indicative of a wider trend and market need, says Inder Singh, senior VP of InMobi Commerce
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NewsIceland puts ‘emergency turkeys’ outside Tesco, Asda and Morrisons stores in cheeky stunt
The prop turkeys are in boxes with a glass front, to be broken “in case of emergency”, in a swipe at the supermarkets’ delivery availability
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Comment & OpinionDermot O’Leary expertly helms Co-op’s live ad
The Co-op has continued its festive advertising tradition of doing things differently
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NewsRapid delivery grocer Getir launches Christmas ad campaign
The song-filled ads will air tonight during Tipping Point and Grayson’s Art Club
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NewsOcado customers to receive personalised video 'news' bulletin of their top purchases
The animated video will be emailed to all customers with five or more deliveries in 2021
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NewsFinnebrogue rebrands Naked range as Better Naked as it launches first TV ad
The move comes as the supplier has also unveiled a university scholarship in honour of its late founder Denis Lynn
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NewsSouth African sultana producers pitch rebranded range to UK market
The rebranded SA Sultana variety offered “excellent value for money”, according to Raisins South Africa
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Comment & OpinionHow to make your products appeal to both the shopper and the consumer
The best companies are obsessive about meeting the meets of both groups, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThorntons couples hit the passive-aggressive sweet spot
Thorntons is a long-established British heritage brand – and its new advert nods to a profoundly British behaviour
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NewsM&S sees 100k app downloads after launching Sparks Advent calendar
The calendar features prizes such as a meet and greet with Gary Barlow