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All Marketing articles – Page 103
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NewsFabulosa hits back at social media claims its products are unsafe
One Instagram user alleged a Fabulosa product had caught fire in her sink, resulting in burns to her face
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Analysis & FeaturesHow to make sustainable packaging pop: creative challenge
Sustainable products often communicate their eco-credentials with dull designs that get straight to the point. We asked design agencies to spice up their packaging
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NewsMowi posts strong performance since Sainsbury’s launch, new data suggests
The global seafood company’s consumer brand launched a trio of Scottish-farmed salmon products into Sainsbury’s back in March
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NewsAllied Bakeries’ Burgen brand given major makeover after sales plunge
The makeover includes a new logo, renames Burgen as ‘Bürgen’ and includes the strapline ‘powered by plants’ on-pack
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Comment & OpinionSipsmith’s Mr Swan serves up confusion at Wimbledon
“Wimbledon is now the official tennis of Sipsmith Gin,” Mr Swan solemnly announces
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Comment & OpinionHow we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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NewsVeetee Rice kicks off ‘life hack’ push with comedian Katherine Ryan
‘Up Your Fluff Game’ is designed to promote Veetee’s four-strong range of microwavable rice trays
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NewsOcado to offer sponsored prime positioning to all suppliers
The online grocer will invite all suppliers to boost their positioning over the next 12-18 months
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NewsNestlé launches Middle Eastern-inspired food brand Mezeast
The 11-strong product range was inspired by Middle Eastern cuisine’s aromatic dishes and sharing food culture, said Nestlé
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NewsBulk unveils summer protein powder range in limited-edition flavours
The launch would appeal to the brand’s core consumers, aged 18 to 35, said Bulk
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NewsFreaks of Nature renamed as Over The Spoon to broaden appeal
The plant-based dessert brand’s revamp comes after five years on the market
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Comment & OpinionMorrisons’ lad packs a lot in to magical mealtime journey
Morrisons’ new ad has more than a little in common with Ocado’s recent effort
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NewsTakeaways escape £200m blow from junk food advertising ban
Extending the ban to smaller companies could have a disastrous impact on SMEs in the wake of the pandemic, said ministers
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NewsHula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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NewsKind kicks off ‘Live Kind’ multi-platform campaign
The Mars-owned brand said it aimed to reach 21 million households over the summer
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NewsThe Black Farmer unveils campaign and NPD to celebrate Windrush Generation
Wilfred Emmanuel-Jones has called for greater diversity in the food sector ahead of Windrush Day on Tuesday (22 June)
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Comment & OpinionCoke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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NewsMorrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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Comment & OpinionHow Ronaldo and Pogba brought the game of product placement into disrepute
The players attracted attention for moving bottles of Coca-Cola and Heineken out of shot in press conferences
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NewsMaldon Salt unveils colourful new look
The use of colour would allow “for improved product segmentation”, it said