All Marketing articles – Page 102
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Comment & OpinionIs Kate Moss really the best partner for Diet Coke in the ‘body positive’ era?
The model has previously faced backlash for saying “nothing tastes as good as skinny feels”
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NewsIceland pushing multibuy deals plus pre-filled £40 online shopping basket to feed family for a week
The retailer is currently offering savings of up to £5 each time customers make a triple purchase of the same product
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NewsBeelivery taps Minions movie for new marketing campaign
Beelivery has also launched several limited-edition Minion-themed grocery bundles
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NewsChef Monica Galetti appointed first ever Scottish seafood ambassador
Galetti will lead the campaign to encourage buyers, restaurant owners and chefs from across the UK to purchase and serve more Scottish seafood
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Comment & OpinionCathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler
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NewsRyvita distances itself from dieting with new £3m campaign
The new positioning would encourage shoppers to ‘own being imperfect and live with balance’, said Ryvita
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Analysis & FeaturesInnovations in strawberries & cream, plus more products celebrating Wimbledon
Britvic’s Robinsons has ditched its sponsorship of the Wimbledon Open after 86 years, but new products are popping up left and right to celebrate the return of the iconic summer tournament
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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NewsM&S Food appoints new chief commercial officer Paul Friston
As part of the M&S Food leadership team, he will report directly to new Food MD Alex Freudmann
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NewsThe Coconut Collab launches plant-based double cream
The new Double Cre&m tastes “unbelievably dairy-like”, is “wonderfully whippable” and will be served at this year’s Wimbledon Championships
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NewsYoplait launches Wildlife Big Pots in smaller pack size to 'keep prices affordable'
The brand claimed the new pack size would keep yoghurts as an ‘accessible option for families’
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Comment & OpinionWhy has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Comment & OpinionMindset, marketing, mission: how to rethink brands for future HFSS restrictions
The HFSS changes should be viewed as an opportunity to make businesses healthier, says Chris Morley, MD, Kantar Worldpanel UK, Ireland & US
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Comment & OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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NewsTenderstem launches broccoli-infused wine
The wine is made from chardonnay from Lyme Bay Winery and infused with Tenderstem broccoli stalks
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NewsCawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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NewsActiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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NewsNo Meat Co refreshes packaging and adds new duo
The brand was acquired from Iceland last year by global plant-based consolidator the Livekindly Collective
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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NewsBooths launches startup accelerator for food and drink brands
The Booths Accelerator will offer the winning company a tailored 12-month programme that will include financial funding as well as business expertise