All Marketing articles – Page 102
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Comment & OpinionThe internet reacts to the loss of Lilt
Let’s be honest, Coke doesn’t give its stellar performers the boot: a lot of people had virtually forgotten Lilt existed
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NewsRSPCA Assured launches campaign to promote hen welfare this Pancake Day
The campaign is part of the organisation’s bid to back RSPCA Assured egg producers during bird flu restrictions
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NewsGü adds cocktail-inspired Mixology desserts trio
Billed as Gü’s ‘most grown-up range to date’, the desserts are part of an ‘ambitious’ NPD pipeline for 2023
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Comment & OpinionWhy the drink formerly known as Lilt could thrive in the Fanta stable
The ‘totally tropical’ drink will benefit from the marketing prowess that has established Fanta as the unofficial drink of Halloween
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NewsLilt axed by Coca-Cola after nearly 50 years
The ‘totally tropical taste’ will be relaunched as Fanta Pineapple & Grapefruit
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Analysis & FeaturesFive brands that made the ASA’s list of greenwashing shame
The crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Analysis & FeaturesThe big food & drink greenwashing crackdown
Now sustainability is a big priority for shoppers, eco-claims are everywhere. Yet so too are accusations of greenwashing. So the crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Comment & OpinionGü takes us on a smooth jazz deep dive
What better way to communicate indulgence in a dessert than by immersing your audience in it?
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NewsJohn West appoints Vikki Babb as new international marketing director
Babb, who has worked at the company since 2020, will take on overall responsibility for John West’s marketing
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NewsHolland & Barrett trains store staff as gut health advisors
The health and wellness retailer will also offer customers free one-to-one consultations through a newly created online hub
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NewsJohn Lewis starts hunt for new creative agency for first time in 14 years
Both accounts under review are currently held by the agency Adam&EveDDB
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NewsJohn West becomes official ‘protein partner’ of ParalympicsGB
The four-year partnership will cover the Paris 2024 Summer Paralympics and the Milan 2026 Winter Paralympics
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NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
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NewsJubel teases BrewDog with ‘LooDog’ campaign at Twickenham
The fruity lager brand encouraged punters to throw BrewDog’s Black Heart stout down a loo in exchange for a cold can of Jubel
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NewsBritvic hires Munnawar Chishty as GB marketing director
Chishty has spent the past four years heading up Walgreen Boots Alliance’s global portfolio of beauty brands
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NewsBabycare startup Pura unveils Asda shelf signage made from recycled nappies
An estimated 7,220 used nappies were recycled to make the signage
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Whitepapers5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
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Comment & OpinionMaya Rudolph steps in for M&M’s rested ‘spokescandies’
A year ago we reported on M&M’s move to make its choc characters ‘more relevant’
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Comment & OpinionUncensored CMO: provocative advertising guru Bob Hoffman shoots from the hip
Once a ‘slightly ridiculous’ sector, advertising has ‘become dangerous’, according to Hoffman
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NewsSourdough gets first-ever code of practice from bakers’ association
The ABIM document sets out suggested definitions for the labelling and marketing of sourdough bread products