All Marketing articles – Page 45
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Analysis & FeaturesWhy Liquid Death failed to ‘murder the thirst’ of UK shoppers
The canned water brand is the latest example of a US sensation that flopped overseas
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NewsCrediton Dairy launches extension to Arctic Coffee range
The range is designed to appeal to a growing number of Gen Z consumers who ‘love confectionery-style coffee shop treats’
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Category ReportStorm clouds gather: trends in vapes, tobacco & accessories 2025
Tobacco & vaping is facing new rules designed to protect people and the planet. How can retailers reliant on vapes and ciggies weather the storm?
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NewsMagnum unveils Utopia marbled ice cream sticks in ‘unmissable’ launch
The innovations are billed as Magnum’s ‘most indulgent and premium flavours yet’
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Comment & OpinionStars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
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Comment & OpinionLook beyond the ‘penetration is king’ dogma
When it comes to growing your brand, listen to your intuition and don’t be led by popular theories, says Jeremy Garlick, partner at Insight Traction
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NewsJinro Soju festival activation ‘linked brand with sexual activity’
The Jinro Soju festival activation contained a sign with the phrase ‘Easy To Drink, Drink To Link’
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsTesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco’s food quality credentials
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NewsPG Tips looks to get relaunch back on track with £2m breakfast push
PG Tips’ relaunch in late 2023 is yet to convince shoppers
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Comment & OpinionHarrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsHäagen-Dazs adds stick format for ‘fan favourite’ ice creams
The launch is being backed by a ‘six-figure’ campaign
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NewsCadbury rolls out limited-edition tablet designs to encourage sharing
The campaign is being backed by ‘significant media investment’
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Comment & OpinionEx-Lidl CEO: Thatchers vs Aldi ruling is a wake-up call for brands
Aldi and its peers will continue to push the boundaries, and fmcg brands need to be ready, says Ronny Gottschlich, former CEO of Lidl UK and founder of Heunadel Retail Advisory
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NewsHarrison Ford stars in global Glenmorangie campaign
The mini-series depicts the Star Wars actor enjoy ‘the authentic Scottish experience’
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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NewsGordon Ramsay becomes Flora global brand ambassador
The chef has adopted Flora to ‘help home cooks elevate their usual cooking routine’
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NewsMars Wrigley revives Milky Way Crispy Rolls after three-year hiatus
The treats had returned following ‘much demand’ from shoppers, said Mars Wrigley
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ProfilesMy food & drink job: Jess Gibbard, corporate engagement admin, Veganuary
‘It’s important to not compromise on your values or beliefs, because when your work aligns with your passion, you will enjoy your days so much more’