All Marketing articles – Page 45
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NewsCadbury invites consumers to star in vintage ads in generative AI-powered campaign
Users upload a selfie and select one of seven ‘eras’ of ads in which to star
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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Comment & OpinionBrands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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ProfilesMy food & drink job: Lauren Phillips, graduate product developer, Itsu
’For a younger person, I think the key ingredients (pardon the pun) for success in this industry are willingness to learn and passion’
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NewsHobgoblin rebrand puts namesake goblin front and centre
The rebrand is a first since 2019 for the brand
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionCooking with the Stars: C-listers battle for golden frying pan
Sharry Cramond, marketing director of the show’s co-funder M&S, calls it ‘the most sought-after prize on British TV’
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NewsPoundland to give away £1,000 a day for 30 days
Poundland’s computer systems will randomly select winners from shoppers using staffed checkouts at any of its 750 UK stores – with the cash prize given out instantly
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NewsSodaStream enlists First Dates’ Merlin Griffiths to promote trio of new flavours
Griffiths has created a summer cocktail menu using the new products
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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NewsMorrisons bakery aisles remove ‘incorrect’ from-scratch claim
It comes after Real Bread Campaign made a trading standards complaint about the retailer’s signage
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsPlenish takes over Channel 4 breakfast sponsorship as Moju steps away
The deal will run for an initial six months from the start of August
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NewsPoundstretcher stores giving away £10 vouchers every hour to ‘celebrate new ownership’
Stores are to randomly pick winners, in a campaign designed to highlight changes since US investment firm Fortress took over in April
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ProfilesMy food & drink job: Ellie Little, marketing executive, Brothers Cider
‘The industry is fun, but it also comes with high pressures and tight deadlines which people don’t really see or appreciate’
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Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & OpinionWill McVitie’s NPD push win back shoppers from own label?
Recent weeks have seen McVitie’s add a swathe of new lines in an ambition to cater to ‘all snacking occasions’
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NewsASA clamps down on ‘anxiety’ claims made by supplement brands
Making an unlicensed claim that a food could prevent, treat or cure human disease is prohibited by the CAP Code
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion