Greggs and KFC have partnered for the first time to combine the food-to-go retailer’s sausage rolls with the fried chicken chain’s gravy.
The tie-up, which the pair have claimed is the “culinary crossover of the century”, will combine a sharing bucket of six Greggs sausage rolls and a large tub of KFC gravy. It will be available for £10 on Friday 15 August and Saturday 16 August via Uber Eats in London, Manchester, Newcastle and Birmingham.
A limited supply of the combination will also be handed out for free at the Southbank Centre in London on 7 August, at Manchester’s Cathedral Gardens on 8 August, and at Newcastle’s Times Square on 9 August between 12pm and 5pm.
The partnership comes as over the past year Brits consumed more than one million Greggs sausage rolls and 15,000 litres of KFC gravy every day.
“At KFC, we bleed gravy. We go to obsessive lengths for our liquid gold, and so do our fans,” said KFC brand manager Phoebe Syms. “In fact, it was them who inspired this once-in-a-lifetime event, calling for us to partner with Greggs and unite our iconic gravy with their iconic sausage rolls.
“Now we’re joining forces for just a few days to give the people a taste of what they really want… it’s time for gravy to meet pastry. You’re welcome.”
Greggs brand communications lead Fiona Mills added: “With 96 layers of light puff pastry, and perfectly baked to give that satisfying golden crisp and flaky goodness, we’ve always known our sausage rolls are a true British icon. And why not pair one icon with another?
“We can’t wait to see what Greggs and KFC fans make of our latest partnership. We’re sure fans of both brands will enjoy devouring their Greggs x KFC sharing bucket.”
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