Soreen has unveiled two limited-edition products ahead of Halloween and Christmas.
Salted Caramel Mini Loaves, with a “fun snowman and penguin pack design”, will launch this month, in anticipation of the festive season. They are non-HFSS.
Cookies & Cream Flavour Mini Loaves, featuring a “playful zombie pack design with the brand renamed ‘Scream’” will launch in September, ahead of Halloween.
Each mini loaf weighs in at under 100 calories and is a source of fibre. They offered “indulgence without compromising on health”, said Soreen.
Both variants have an rsp of £1.25 for five individually wrapped mini loaves. They will launch into the traditional big four and Ocado in September.
“We’re excited to bring our special-edition Salted Caramel Mini Loaves to retailers and shoppers this festive season,” said Soreen marketing director Liz Jacobs.
“Salted caramel remains a hugely popular flavour, and our new mini loaves deliver that indulgent taste in a healthier, permissible format.”
Cookies & Cream, meanwhile, combined “the fun and indulgence of the season with the healthier snack profile shoppers are increasingly seeking”, Jacobs claimed.
Both launches will be supported by shopper marketing investment in-store and online.
Soreen has brought its ‘Your Squidgy Little Pick-Me-Up’ campaign back to TV screens across the UK this month, following a “successful” launch in 2024.
No comments yet