All Marketing articles – Page 40
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Comment & OpinionRum Stripe NPD is a stroke of genius. Why has it taken so long?
In contrast to mainstream beer, canned cocktails are booming
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Comment & OpinionFan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Comment & OpinionBold Bodyform campaign targets period stigmas
‘Why do girls still see blood in their pants and think they’re dying?’ the brand asks
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NewsFanta unveils Halloween marketing push and limited edition apple variant
Fanta Zero Afterlife features the Beetlejuice Beetlejuice film’s main character and a black and white striped design
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NewsUrban Fruit subsumed into Bear masterbrand to ‘drive growth’
Its baked dried fruit snacks will be relaunched under the Bear brand in September
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Analysis & FeaturesWhat’s behind the stellar growth of Ocado Retail?
Following the M&S tie-up, it’s now the UK’s fastest-growing grocer
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NewsMorrisons Media Group launches in-store sampling programme
The supermarket said it hoped the move would make the shopping experience more enjoyable whilst also opening up new advertising opportunities
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NewsCadbury invites consumers to star in vintage ads in generative AI-powered campaign
Users upload a selfie and select one of seven ‘eras’ of ads in which to star
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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Comment & OpinionBrands must break the shrinkflation cycle and earn back trust
Brands have more to lose than to gain by employing the tactics of shrinkflation, says Daniel Quinn, head of innovation at The Forge
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ProfilesMy food & drink job: Lauren Phillips, graduate product developer, Itsu
’For a younger person, I think the key ingredients (pardon the pun) for success in this industry are willingness to learn and passion’
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NewsHobgoblin rebrand puts namesake goblin front and centre
The rebrand is a first since 2019 for the brand
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionCooking with the Stars: C-listers battle for golden frying pan
Sharry Cramond, marketing director of the show’s co-funder M&S, calls it ‘the most sought-after prize on British TV’
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NewsPoundland to give away £1,000 a day for 30 days
Poundland’s computer systems will randomly select winners from shoppers using staffed checkouts at any of its 750 UK stores – with the cash prize given out instantly
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NewsSodaStream enlists First Dates’ Merlin Griffiths to promote trio of new flavours
Griffiths has created a summer cocktail menu using the new products
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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NewsMorrisons bakery aisles remove ‘incorrect’ from-scratch claim
It comes after Real Bread Campaign made a trading standards complaint about the retailer’s signage
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsPlenish takes over Channel 4 breakfast sponsorship as Moju steps away
The deal will run for an initial six months from the start of August