All Marketing articles – Page 40
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Comment & OpinionMeat-free needs to stop talking about meat
Successful meat-free brands will be those that focus on offering a nutritional profile over and above what meat can offer, says Alice Pilkington, principal analyst, Mintel Food & Drink
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsWestbridge Foods launches frozen Thai ready meal brand into Tesco
The range responded to consumers’ growing appetite for ‘more authentic Asian flavours’, said Westbridge
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Promotional FeaturesWhich digital tools are helping retailers and brands thrive in a time-poor world?
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.
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Comment & OpinionTravel hubs are an open goal for creative food retail
It’s time to break the travel hospitality mould and surpass expectations, says Dougie Hastings, strategy director at Yonder Consulting
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Comment & OpinionDry January needs an integrated campaign across pubs and retail
The pub is a cornerstone of our national identity, says Luke Boase, founder of Lucky Saint
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Comment & OpinionUnnerving Lancashire delivers for Yorkshire Tea
It’s a fun surprise to see a version of Sarah Lancashire’s Catherine Cawood popping up in a Yorkshire Tea ad
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’
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Comment & OpinionFmcg innovation is worse than ever. Here’s why
The most innovative breakthroughs in fmcg are in logistics and supply chain, not actual product, says David Sables, CEO of Sentinel Management Consultants
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NewsAsda and Boots retail media network operator SMG expands into North America
The move marked ‘a major milestone in its global journey’ the company said
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NewsSeabrook launches Bradford-inspired crisps range into Morrisons
The crisps have launched to coincide with Bradford’s ‘big year’ as the 2025 UK City of Culture
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NewsDeliveroo’s souped up loyalty programme giving aggregator app a boost
The app is also seeing ‘strong growth’ in grocery
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NewsTesco Marketplace in major expansion to carry 300,000 SKUs
The number of products available on the supermarket’s marketplace has swelled since launch by more than 3,000%
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NewsThis founder Andy Shovel launches new animal welfare charity ‘A Bit Weird’
The charity is aiming to disrupt how stories about animal suffering are told, with the current ‘grisly’ approach leaving consumers ‘unmoved’
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Comment & OpinionWhy the HFSS junk food ad ban u-turn is bad news for brands
Today saw a dramatic shift of position as advertising watchdogs revealed the looming ban on HFSS and junk food ads, due to come into force this October, will be extended rather than shrunk
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NewsWatchdog backtracks on junk food ad ban as brand loopholes closed
Health campaign groups claimed the watchdog’s HFSS proposals for junk food advertising had “loopholes big enough to drive a Coca-Cola truck through”
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WhitepapersUnlock Gen Z’s appetite: Key F&B trends shaping campus culture
Download this whitepaper to explore the latest insights into student food trends, attitudes, and behaviours, and learn how brands can effectively engage this key demographic in 2025 and beyond.
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NewsTrek expands hit Biscoff range with Protein Flapjack variant
Last year’s co-branded Power bar cashed in £3.9m in its first nine months