All Marketing articles – Page 40
-
NewsOcado renames sourdough loaf after complaint from Real Bread Campaign
The Real Bread Campaign said it was contacted by a micro-baker in February, who claimed the marketing of Ocado’s loaf was not lawful
-
Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
-
Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
-
NewsAsda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
-
NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
-
NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
-
NewsDr Dre and Snoop Dogg bring ‘ultra-premium’ gin brand to the UK
The spirit is described as ‘clean, light’ and ‘supremely drinkable’
-
NewsCoca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Shoppers who can’t find their own name in store will be able to personalise a can online
-
NewsLidl rolling out own-label Dubai Style Chocolate to stores
Discounter says launch ”highlights how Lidl GB stays ahead of product trends”
-
Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
-
NewsBrooklyn Brewery launches five ‘bold’ new beers into Tesco
The refreshed range would give beer drinkers ‘more choice than ever’, said Brooklyn Brewery
-
NewsCarlsberg Britvic launches 1664 Bière 0.0% into grocery
The launch will be backed by a ’multimillion-pound’ campaign from April
-
NewsLynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”
-
NewsTesco appoints first specialist social media agency to tap TikTok impact
‘We’re focused on strengthening our social media strategy’
-
NewsWalkers revives Worcester Sauce and Tomato Ketchup crisps
Walkers has teamed up with Lea & Perrins and Heinz to launch co-branded variants
-
Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
-
NewsLidl sells 72 bars of Dubai-style chocolate a minute on TikTok Shop
The limited run of 6,000 Lidl Dubai Style Chocolate bars went on sale at 9am, priced at £3.99 plus £1 postage, and sold out by 10.24am
-
Promotional VideosCoca-Cola at 125: What you don’t know about its journey to GB
Discover the secrets behind 125 years of success in Britain and how Coca-Cola is celebrating its journey from a US soda fountain to a world-leading brand.
-
RankingsBritain’s Biggest Brands 2025: The top 100
Britain’s brands faced a challenging year of rising input costs, shifting consumer preferences and economic pressures, yet many achieved significant growth, with the top 10 brands collectively generating over £12.2bn in sales
-
Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?