All Marketing articles – Page 35
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NewsEx Iceland innovation chief launches exclusive brand licensing agency
Food Brands Now will work with other retailers, manufacturers and brands to launch and develop new products
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NewsBrewDog pokes fun at itself in new OOH campaign
Digital screens have appeared across London and Manchester featuring ’fake but believable’ stories about the brand
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there
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NewsJohn Lewis blends nostalgia and gifting in Christmas advert 2025
John Lewis’s Christmas ad is set to a reimagined version of Alison Limerick’s 1990s hit Where Love Lives
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NewsCoca-Cola runs AI-generated Christmas ad for second year
“This work is beyond just film creation – we all are taking a transformational leap into the future of creativity and technology.”
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NewsArgos challenges toy-only perception in Christmas advert 2025
Argos has brought back mascots Connie and Trevor, joined by actor and comedian Simon Bird, reminding shoppers it offers more than toys
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NewsYoplait expands Yop range with Mango Pineapple variant
The flavour joins Strawberry and Raspberry and offers a ‘unique tropical fruit proposition’ to the dairy drinks category
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NewsCo-op rolls out 1,000th front-of-store digital screen
The milestone gives Co-op ‘one of the largest digital advertising screen footprints of any UK grocery retailer’, it said
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NewsMorrisons celebrates farmers and suppliers in Christmas advert 2025
Morrisons is celebrating the farmers, bakers and food makers behind its festive range in its new Christmas campaign
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NewsBoots goes full fairytale for Christmas advert 2025
Boots’ Christmas ad stars a modern twist on Puss in Boots in a film that brings festive fairytale magic to the British high street
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NewsLidl swaps products for people in reflective Christmas ad 2025
Lidl has launched its 2025 Christmas campaign with a reflective advert told through the eyes of a young girl exploring what makes the festive season special
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NewsM&S brings back Dawn French fairy and Tom Kerridge for Christmas ad 2025
M&S has brought back its much-loved Fairy character for another dose of festive magic – this time set in a Christmas Eve traffic jam
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NewsJarlsberg teams up with The Devil Wears Prada musical
Jarlsberg has become the official cheese and sponsor of the musical, which has extended its run until 26 September 2026
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NewsAldi teases return of Kevin the Carrot in Love Actually-inspired Christmas ad 2025
Aldi has dropped a 10-second teaser confirming the return of its much-loved Christmas character Kevin the Carrot
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NewsThe BFG returns in Sainsbury’s Christmas advert 2025
The ad launches alongside a new range of BFG-inspired food, home, clothing and gifting items
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NewsAsda converts Grinch with low prices in Dr Seuss-inspired Christmas advert 2025
‘We didn’t want to do was to take a holiday from our strategy at Christmas’ Asda marketing VP Adam Zavalis told The Grocer
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Comment & OpinionRowdy rap trio bring the noise for KP nuts
The ‘Woodland Clan’ – an obnoxiously dressed, irritatingly loud squirrel, badger and hedgehog – spit rhymes about the couple and the KP treats they’re enjoying
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Analysis & FeaturesDoes Tesco’s AI ad platform spell the end for agencies?
Brands can use Tesco’s Media Creative Studio to generate adverts
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NewsSampling most effective in-store campaign for boosting sales, analysis shows
Analysis finds sampling campaigns saw sales of the product increase by 95.2% on average
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NewsHeineken confirms end to Champions League partnership
Heineken has been UEFA’s official beer partner since the 1990s