All Marketing articles – Page 38
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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NewsDiageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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NewsL’Oréal puts refills at heart of global, multicategory push
L’Oréal’s push is designed to encourage consumers to embrace refillable beauty products ‘and contribute to a more sustainable future’
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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NewsWagamama launches 'biggest ever' campaign and new menu
With a new ‘Food is Life’ slogan, Wagamama is hoping to drive home its commitment to offering ‘great food any time, any occasion'
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NewsHunter & Gather joins forces with Julia Bradbury to promote ancestral living
Hunter & Gather has signed up TV presenter Julia Bradbury in an exclusive partnership as a brand ambassador to promote its range of ‘ancestrally inspired’ healthier foods
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NewsVeg Power launches ‘Attack the Snack’ campaign to encourage healthier snacking
The campaign from the not-for-profit alliance is designed to help parents introduce nutritionally balanced snacks with limited stress and is supported by a taskforce of experts
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Comment & OpinionHFSS ad laws could be the best thing to happen to food brands
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
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Comment & OpinionSupplements are booming – but the science is lacking
The gap between what’s being sold and what’s supported by robust scientific evidence is widening, says to Professor Sarah Berry, chief scientist at Zoe
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Comment & OpinionEducating families is key to tackling childhood obesity
When a lack of access or education leads to consistently poor food choices, we have a collective responsibility to do better, says Rachel Kettlewell, founder of Fearne & Rosie
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Comment & OpinionIs nutrient density the next frontier for fruit and veg?
Imagine if the choice of carrots wasn’t just a bag of chanteney or nantes but about nutrient density, says Harvey Choat, MD at Nexus PR
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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Analysis & FeaturesHow Jersey Royal potatoes are seeking a ‘Coca-Cola moment’
Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck
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NewsAsahi Super Dry backed by £2m retail-focused push ahead of Women’s Rugby World Cup
The campaign will include an on-pack promotion, in-store activations and digital activity.
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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NewsTwix ad which ‘encouraged’ dangerous driving banned by ASA
Five complainants believed the ad was irresponsible
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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Analysis & FeaturesJunk food ad ban: does the industry at last have clarity on how the watershed will work?
The future of the HFSS ad clampdown, and the 9pm TV watershed that comes with it, took a new twist last month when it was delayed for a third time
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?