All Marketing articles – Page 38
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Comment & OpinionWhat the UK can learn from US packaging
In the context of pack design there are differences in nuance, tone, and what each nation finds important to communicate, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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Analysis & FeaturesFodder: the North Yorkshire food hall putting local produce first
Fodder – Great Yorkshire Food Hall reopened last month with a modern look designed to better highlight local produce
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NewsPrime Time rapped over health claims made in debut OOH campaign
The ASA investigated three possible breaches of the CAP code, all of which were upheld
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Analysis & FeaturesHow food & drink brands come together with music festivals
UK music festivals now offer a host of high-end food and drink options and imaginative activations. So how are the most successful partnerships conceived and executed?
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Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
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NewsPeroni launches points-based loyalty scheme for shoppers with prizes
There are opportunities for retailers to integrate their own loyalty programmes on the platform, such as money-off offers
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NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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NewsFlorette launches Peri-Peri and Caesar salad bowls
The range is designed to introduce more choice to the salad category
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Comment & OpinionHFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
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NewsMedia Bites 14 April: ‘profound’ tariff impact, junk food ads, cocoa-free chocs
Trump’s tariffs prompt ’profound’ response from Chancellor Rachel Reeves, and cocoa-free chocolate gets interrogated and tasted.
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NewsThe Sidemen launch Sides ice cream range into Brakes
The Sidemen have more than 22 million followers on YouTube
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsReal Bread Campaign has ‘concerns’ over M&S’s ‘five-ingredient’ rolls
The campaign group highlighted a need for M&S to offer further clarity
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NewsRewrite ‘junk food’ ad ban or face court action, government told
Talks involving both supermarkets and major food manufacturers have reached ‘deadlock’, despite an intervention by ministers
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NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
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NewsYoung’s adds Chip Shop Extra Large Haddock fillets nationwide
The extra large fillets of haddock are coated in crispy bubbly batter and are ‘perfect served alongside chips and mushy peas’
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’