All Marketing articles – Page 38
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NewsGoodfella’s signals ‘bold new direction’ with redesign and new recipes
The pizza brand’s new packs are intended to improve standout and highlight ‘quality’
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSacla’ adds trio of Italian cooking sauces to pair with meat
The sauces are claimed to bring something ‘completely new’ to the category
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHighland Park ups emphasis on Orkney in major brand overhaul
The updated branding has rolled out from this month
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Analysis & FeaturesInside the pecorino push
Pecorino romano has long been in the shadow of other Italian hard cheeses in the UK. Now it’s the subject of an EU campaign
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Category ReportPetcare eyes wellness: trends report 2024
Petcare is following the human trend for wellness, with a raft of products emerging that offer ‘a holistic approach to animal care’
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Comment & OpinionWhat we can learn from Johnnie Walker’s Squid Game tie-up
Joining forces with other brands, designers, or public figures can create buzz, boost sales, and increase loyalty, says James Taylor, creative director at The Cabinet
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NewsM&M’s turns tables on trick or treaters in Ring doorbell campaign
Timed for the run-up to Halloween, the marketing campaign sees callers getting “fun and festive quick replies” from Red
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WebinarsWATCH: UPF vs HFSS: Making sense of the new health agenda
Watch experts from Asda, Modern Baker and Vypr for a deep-dive into the fast-evolving health agenda and understand what’s set to shape consumer choices in 2025 and beyond
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Comment & OpinionTerry’s team ‘brainstorm’ new chocolate ball
Welcome to the ‘Board of the Unsquare’ at Terry’s HQ, in which the team are conducting a rare NPD meeting
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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NewsLidl and Waitrose revive 1990s hits with Martine McCutcheon and S Club
Lidl has actress and singer Martine McCutcheon performing a cover of Gina G’s ‘Ooh Aah… Just A Little Bit’, while Waitrose has S Club reviving their hit ‘You’re My Number One’
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NewsRobinsons launches duo of Wicked-inspired squash drinks
The Britvic-owned brand has also rolled out an on-pack promotion, offering shoppers the chance to win a trip to New York
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NewsTesco to serve self-scan shoppers with ads based on their location within a store
Tesco Media & Insight Platform launched ads on the self-scanning devices last year, claiming to be the first retailer globally to do so
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Comment & OpinionCrunch time for Doritos as PepsiCo bites the bullet on HFSS
PepsiCo is taking its commitment to ‘healthier snacking’ seriously. And health campaigners are already applauding the news
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News‘Nano influencer’ food distribution company adds frozen ops, eyes international expansion
Gifta operates from two specialist warehouses across the UK, with its fulfilment teams managing ambient, chilled, and now frozen products