Andy Murray has partnered with Scottish potato company Albert Bartlett.
Murray has been brought on board to help the brand champion the message that “healthy, nutritious food is for everyone, whether you’re an athlete, a busy parent or simply someone who loves a delicious meal”.
The partnership will begin with a brand campaign in which Murray will showcase the ease and quality of the Albert Bartlett fresh, frozen and chilled potato ranges to give consumers confidence in the kitchen.
The brand said the partnership was also designed to enable communities across the UK to “bring out their best side” in meals and through participation in sport.
“Andy is someone who has engaged and inspired his home nation and sports fans around the world, delivering that long-awaited British Wimbledon win, not only once, but twice! Along with his US Open win and two Olympic golds,” said Alex Bartlett, Albert Bartlett CEO. “So, who better to engage the nation again and help us serve up the inspiration and resource required to get the nation active and nourished with tasty home-grown produce.”
Murray first came to know of the Albert Bartlett business over a decade ago as the company has been a long-term supplier of potatoes to Cromlix, the five star country house hotel owned by the Murrays in Dunblane.
There will also be growth in the partnership with Cromlix, with new activity to inspire foodies.
“I was lucky during my early playing days to have access to the kit and facilities required to play and develop and as my career progressed to have the best diet and training advice available,” said Murray. “I am excited to partner with Albert Bartlett to showcase the importance of a balanced diet and an active lifestyle to communities across the UK.
“I hope the project inspires people to play and enjoy sport throughout their lives, at whatever level they are able.”
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