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Fred Sirieix partners with Boursin to shift taste preconceptions
By Helen Gilbert2025-08-06T10:01:00
The ‘playful PR-led campaign’ shows the First Dates star inviting foodie festival-goers to join him in a tasting challenge in a bid to explore biases and shift preconceptions around food
TV presenter Fred Sirieix has hosted a series of blind taste tests on behalf of Boursin after research that revealed six in 10 adults dislike food they have never tried.
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