All Marketing articles – Page 34
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NewsHalf of parents fear they’re failing kids on nutrition, new research finds
The findings showed ‘how difficult parents find navigating their kids’ nutrition’, said the brand, which last year warned children were being fed too many snacks and not enough dairy
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NewsTims Dairy rebrands as Tims and unveils new yoghurt lines
The rebrand is accompanied by a new consumer-focused marketing message and campaign encouraging people to ‘Discover Delicious’
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NewsTurkey: call for generic marketing push to mark 500th year in the UK
The owner of Kelly Turkeys wants to encourage sales growth outside the festive peak
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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NewsHovis adds sub rolls and loaves in ‘premium’ innovation push
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
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Comment & OpinionWhat brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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Comment & OpinionSolo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong
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NewsLidl marks being bakery market leader by giving away 500 ‘gold bakery cards’
The cards will entitle winners to a free bakery product every day for a year
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Comment & OpinionThe health vs HFSS marketing battle is far from over
Today’s news that the government is delaying its main weapon in the fight against obesity is a throwback to the previous government
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NewsThe Jolly Hog unveils debut TV ad showcasing sausage ‘obsession’
The ad creative introduces viewers to the ’slightly obsessive sausage-fuelled world’ of the brand’s founding brothers – Olly, Max and Josh Kohn
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NewsCadbury adds Iced Latte Dairy Milk with colour-changing wrapper
A blue design is revealed on pack when the bar is chilled in the fridge
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NewsMedia Bites 22 May: HFSS ad ban delay, M&S loss and Harvey Nichols hampers
Yesterday’s food and drink headlines were largely dominated by the rising rate of inflation and the revelation that M&S profits have taken a £300m hit
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Promotional FeaturesWhy it’s time brands and retailers rethink how they use AI
The food and drink sector might be abuzz at all the potential in AI right now, but many brands and retailers remain stuck on fragmented use cases, adding cost and complexity without the promised productivity gains. What needs to change?
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NewsWATCH: Ocado ditches ‘Just For You’ jingle in new advert
The online supermarket has launched a new brand platform called ‘Life Delivered’
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NewsAldi working with food waste expert to share tips on freezing food
The discounter is working with Kate Hall, who shares tips and recipes to make freezing food easier with her 80,000 followers on Instagram
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NewsFour Loko advert banned for promoting ‘uncontrolled and irresponsible’ drinking
The ad showed a man with his head tipped back, pouring a Four Loko into his mouth from a height
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NewsCoca-Cola returns as Premier League soft drinks partner
Coca-Cola was previously a sponsor of the competition until 2022
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsHealth brand Zoe advert banned over Steven Bartlett ‘just real food’ claim
The Advertising Standards Authority said Zoe’s Daily30+ supplement ad - featuring Stephen Bartlett - was misleading
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NewsPilgrims Choice revamps branding and packaging format in growth push
The new look, which is being phased in across the entire Pilgrims Choice range during May and June, has been designed to deliver ‘massive standout on shelf’