All Marketing articles – Page 34
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NewsAldi steps up ‘Can’t Match This’ campaign with price comparison ads
Aldi is claiming even bigger savings by comparing the price of its own label products to those of brands at both Tesco and Sainsbury’s – a tactic which has come up in complaints about the discounter to the Advertising Standards Authority in the past
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NewsMcVitie’s adds Gold Digestives to tap the blonde chocolate trend
The NPD, which combines classic digestive biscuits with golden caramel, was ‘created with the latest flavour trends in mind’
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NewsVocation eyes impulse and convenience in bid to boost beer sales
Beer sales have stalled amid cost of living pressures and evolving consumer tastes
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Category ReportSauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
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NewsAldi marks Beckhams’ 25th anniversary with free wine for newlyweds
The free bottles will include Aldi’s Pierre Jaurant Bordeaux, which the discounter claims is comparable to the Château Mouton Rothschild favoured by David Beckham, which retails at £3,600
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NewsWhitworths launches first TV ad to ‘drive consumption’ of nuts and seeds
The ad will run throughout the summer on Channel 4
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NewsNomadic launches Fuel Up complete meal drink range
The pair of dairy-based meal drinks have launched nationally at Spar in strawberry and chocolate flavours
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Analysis & FeaturesHow fmcg is celebrating Pride Month 2024
Major grocery players like HelloFresh, Co-op, Britvic, Sysco GB and Tesco are demonstrating their commitment to Pride this month
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Comment & OpinionThe art of marketing the little (more expensive) luxuries to grocery shoppers
In uncertain economic times like today, the ‘lipstick effect’ often takes hold
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Analysis & FeaturesCute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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Comment & OpinionMorrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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NewsGherkin brand Mrs Elswood goes ‘modern’ with cornichons for cheeseboards
The launch follows the brand’s first TV ad campaign, which premiered in January
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Analysis & FeaturesWhat’s driving the flurry of premium own label NPD?
Waitrose and Asda are the latest with big premium tier launches
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NewsPeroni unveils summer marketing drive as Capri sales soar
Stile Capri has been a standout performer for Peroni in the past year
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NewsActiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
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NewsFussy rapped by ASA for spoofing Lynx on social media
The startup posted an image of a fake deodorant product called ‘Mynx’ to Instagram and LinkedIn in December
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NewsAldi playing whack-a-mole with Tesco’s price matches
The discounter has been undercutting Tesco as part of a fightback that launched last month
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Comment & OpinionWhat Mondelez’s tie-up with Biscoff says about Cadbury’s NPD strategy
Regardless of what NPD Mondelez is planning, its partnership with Biscoff is bound to lure in shoppers
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Analysis & FeaturesWhat happens when retail media overtakes TV advertising?
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health