Président cheese features in new campaign on Channel 4

Lactalis UK & Ireland invests in market-leading Président brand with multi-million pound TV campaign - Lactalis UK & Ireland

Source: Lactalis UK & Ireland

Designed to strengthen awareness and reinforce its association with the ’French good life’ and superior quality, the campaign is reportedly set to deliver nearly 160 million impressions in 2026

Lactalis UK & Ireland has announced a multimillion-pound advertising investment for its Président brand.

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