All Marketing articles – Page 31
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ProfilesMy food & drink job: Lauren Phillips, graduate product developer, Itsu
’For a younger person, I think the key ingredients (pardon the pun) for success in this industry are willingness to learn and passion’
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NewsHobgoblin rebrand puts namesake goblin front and centre
The rebrand is a first since 2019 for the brand
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Comment & OpinionCushelle’s koala makes a creepy loo roll brand mascot
The bog roll brand’s new ad hands Kenny the koala his first speaking part in 14 years
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Comment & OpinionCooking with the Stars: C-listers battle for golden frying pan
Sharry Cramond, marketing director of the show’s co-funder M&S, calls it ‘the most sought-after prize on British TV’
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NewsPoundland to give away £1,000 a day for 30 days
Poundland’s computer systems will randomly select winners from shoppers using staffed checkouts at any of its 750 UK stores – with the cash prize given out instantly
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NewsSodaStream enlists First Dates’ Merlin Griffiths to promote trio of new flavours
Griffiths has created a summer cocktail menu using the new products
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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NewsMorrisons bakery aisles remove ‘incorrect’ from-scratch claim
It comes after Real Bread Campaign made a trading standards complaint about the retailer’s signage
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NewsDash Water takes swipe at Coca-Cola in London billboard stunt
The billboard is overlayed on what looks suspiciously like a Coca-Cola advert
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NewsPlenish takes over Channel 4 breakfast sponsorship as Moju steps away
The deal will run for an initial six months from the start of August
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NewsPoundstretcher stores giving away £10 vouchers every hour to ‘celebrate new ownership’
Stores are to randomly pick winners, in a campaign designed to highlight changes since US investment firm Fortress took over in April
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ProfilesMy food & drink job: Ellie Little, marketing executive, Brothers Cider
‘The industry is fun, but it also comes with high pressures and tight deadlines which people don’t really see or appreciate’
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Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & OpinionWill McVitie’s NPD push win back shoppers from own label?
Recent weeks have seen McVitie’s add a swathe of new lines in an ambition to cater to ‘all snacking occasions’
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NewsASA clamps down on ‘anxiety’ claims made by supplement brands
Making an unlicensed claim that a food could prevent, treat or cure human disease is prohibited by the CAP Code
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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Comment & OpinionFood stores must prioritise convenience and brand building
The brands that have inspired loyalty have stuck unwaveringly to their customer promise, says Richard Curry, head of retail at Rapleys
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NewsCadbury Flake launches 99 Bus to take families to the seaside
The buses will depart from Leeds, Bradford and London