All Marketing articles – Page 31
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsM&S koftas bamboozle disappointed shopper
Online commenters soon put the M&S shopper right, calling her a ‘silly goose’
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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NewsAlcohol ad ban would be ‘in line’ with junk food restrictions, government confirms
The NHS 10 Year Health Plan will not include a ban on alcohol advertising, though partial restrictions are being considered
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NewsAldi launches ‘voucher support scheme to help families’ during the school holidays
Despite the billing, it is simply Aldi’s latest voucher giveaway competition, with no requirement for entries to be from a parent or family
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NewsYouth activists ‘silenced’ by industry as anti-junk food ads get blocked
JCDecaux and Global have both rejected Bite Back’s ‘#CommercialBreak’ campaign
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NewsAlcohol advertising ban outlined in leaked draft of NHS 10-year plan
Alcohol advertising could be facing a complete ban across the UK, according to the latest leak from the Department of Health & Social Care
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Analysis & FeaturesCurtain call or comeback? The latest act of retail theatre
As consumers prioritise speed, efficiency and price when it comes to their weekly shop destination, is exciting retail theatre facing the final curtain?
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NewsStowford Press cider gets ‘modern’ overhaul in bid to halt sales slide
The new design includes a call-out that Stowford Press uses locally sourced apples
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NewsWimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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NewsFortnum & Mason channels northern British seaside in new summer marketing push
Fortnum’s has partnered with photojournalist Martin Parr to recreate his iconic series of seaside shots from the 1980s, which featured beachgoers in the resort of New Brighton, Merseyside
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Comment & OpinionZig when they zag: Why fmcg brands should break the rules
Fmcg brands should behave in a way counter to their category rivals to stand out, says Paul McEntee of Here Be Dragons
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ProfilesMy food & drink job: Maddie Hills, marketing exec, Redefine Meat
‘It’s been a bit of a zigzag, but every step has added something valuable’
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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NewsAldi faces blistering attack from lawyer over ‘lookalike’ 3D nail art
Geoff Steward, head of IP at Addleshaw Goddard, said it ‘beggars belief’ that Aldi would ‘expand lookalikes into merchandising’, just days after losing a trademark court battle with Thatchers Cider
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NewsAldi ‘will have to change its business model’, says Thatchers’ lawyer
‘This changes the landscape because it gives brands a piece of domestic law to hang their hat on,’ said Thomas Chartres-Moore, commenting on the Aldi trademark case
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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NewsCo-op’s Peckish app makes festival debut at Isle of Wight
The Peckish app can be used by festival-goers to order groceries for collection at the Co-op’s click & collect site at the Mellow Yellow Campsite
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NewsPhilip Morris claims government heated tobacco illegal ad warning is ‘wrong’
Marlboro-maker Philip Morris has hit back at the government’s warning to supermarkets that advertising heated tobacco products is unlawful.
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NewsHooch in £1.8m multimedia push to mark 30th anniversary
The campaign will comprise in-store and digital activity, alongside an OOH push