All Marketing articles – Page 31
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Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton
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Comment & OpinionThe tricky second album: how to make a great fmcg follow-up
The internet is full of advice on how to launch a brand but much less is said about what happens next, says Alex Stewart, creative partner at Derek&Eric
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Comment & OpinionWhy the HFSS ad ban could be a sales blessing in disguise
New research reveals the enforced switch to brand storytelling will help brands more than double ROI, says Circana’s Milan Jotangia
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NewsJunk food advertising ban full of loopholes, say key government advisers
Nudge body Nesta said today’s delayed launch would achieve health gains ‘much smaller’ than they could have been, because of gaps in the legislation
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NewsTesco revives blue and white stripes in new value push
Tesco’s new Everyday Low Prices will be accompanied by the return of the blue and white ‘value’ stripes
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ProfilesMy food & drink job: Ashley Harris, assistant comms manager, Ben & Jerry’s
‘It’s my responsibility to ensure our messaging strikes a sweet balance of joy and justice’
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Comment & OpinionBrands should see HFSS policy as a golden opportunity
The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of communicating with consumers, say Rupert Pick, co-founder & global MD, and Louise Forster-Smith, innovation director, at Hot Pickle
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Comment & OpinionWhy retail media is the real Rudolph of Christmas marketing
Once misunderstood by marketers, retail media has earned its stripes as a cultural, creative, and technological force, says Nick Ashley, client development director at Tesco Media and Insight Platform
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NewsLavazza in UK media push starring John Krasinski and Steve Carell
The push comes after Lavazza sales grew by 6.4% last year
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ProfilesFieldfare’s Susie Stewart on Vietnam, branding and 90s hip-hop
‘As we don’t use packaging, brand recognition means a lot, so when people call out Fieldfare, it feels like a big win’
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Analysis & FeaturesHow HFSS rules will make ad creatives work harder
The new HFSS ad guidelines will cramp the style of advertisers but the strictures may also present opportunities to flex the creative muscle
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RankingsProvenance pivots to proving product claims to AI shopping agents
‘We help brands show proof of what they’re claiming – whether that’s genuinely vegan, clinically proven, or sustainably made – in a way both people and AI can read and trust’
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NewsIceland Foods to ramp up in-store activations in latest retail media push
Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers
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RankingsM&S marketing titan Sharry Cramond confirmed for Retail Week x The Grocer LIVE 2026
Cramond was promoted to lead the retailer’s masterbrand marketing in June, as well as leading marketing efforts across fashion, home, beauty and international
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News‘Smart Food, Smart Choice’: British Lion’s new £1.5m campaign launching in 2026
The Smart Food, Smart Choice campaign will reinforce the reputation of British Lion eggs as ‘versatile, affordable, and highly nutritious with the world’s highest food safety standards’
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NewsNestlé Purina has ‘exciting plans’ for Bakers following sales declines
It has applied to register a new-look Bakers logo with the IPO
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NewsAB InBev pens deal with International Cricket Council
It comes with AB InBev also in talks to become UEFA’s official beer partner
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NewsPukka Herbs to launch ‘multimillion-pound’ push for 2026
The campaign will kick off on Boxing Day and run throughout 2026
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Comment & OpinionMaybelline’s movie stars enact festive romance with a twist
Maybelline has hired the stars of Hot Frosty… but one of them’s concealing something
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ProfilesMy food & drink job: Leah Smith, marketing manager, Sunny & Luna
‘When there are only two of you on the team it pays to be a jack of all trades’