Iceland Foods fails in bid to trademark ‘iconic’ King Prawn Ring

Iceland King Prawn Ring trademark rejected

Source: Iceland Foods

In September 2024, the supermarket specifically warned Aldi, Tesco, Asda, and Lidl that its lawyers were ‘more than ready’ to act should they launch their own ‘pretender’ versions of its King Prawn Ring over Christmas

Iceland Foods’ attempt to trademark its King Prawn Ring, in what it said was a bid to stop other supermarkets copying its “iconic” product, has been rejected.

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