All Marketing articles – Page 39
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Comment & OpinionPepsi offers a little life in Christmas campaign
With Coca-Cola’s traditional truck ad made blander and bleaker with AI this year, Pepsi has an open goal
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Comment & OpinionHow Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsMystery solved in part two of Waitrose’s whodunnit Christmas ad
Fig the cat was seen as the prime suspect by viewers
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NewsChicago Town adds frozen desserts as part of £10 pizza meal deal
The offer includes two medium Chicago Town pizzas and one Tiger Crust Garlic Bread
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Promotional FeaturesRetail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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NewsPernod Ricard to invest behind Christmas marketing after ‘challenging’ year
It comes after Pernod Ricard’s sales fell by 3% in the UK in the year ended 30 June
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NewsMoma launches 10 new products alongside major redesign
It has launched 10 products including oat milks, porridge sachets and iced coffees
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NewsStarbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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Comment & OpinionDavid Beckham builds a snowman goalie as Nespresso gets festive
Nespresso has rested George Clooney for its Christmas ad, signing up Beckham for what looks like a heartstring-tugger
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Comment & OpinionWhy Lindt denying its own ‘excellence’ risks shopper loyalty
It was particularly surprising when Lindt scuppered its own marketing claims about the ’excellence’ of its products in a US court last week
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsOne in seven green claims highly likely to mislead consumers, BRC finds
Almost three in four products now feature some form of green claim, new analysis found
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NewsMarketing uplift of £20m drives revenue growth at Britvic
Advertising and promoting to drive awareness and trial had been a key factor in performance, said Britvic GB managing director Paul Graham
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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NewsRichmond adds Pigs In Blankets to Extra Tasty range in time for Christmas
The meat and sausages brand’s latest addition will launch exclusively across Tesco stores nationwide from 27 November
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NewsFreshways revamps branding to improve recognition
The dairy supplier said its brand had previously gone unnoticed by customers
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NewsMaxi Babybel relaunches in time for Christmas
It will relaunch into Morrisons and is designed as a fun cheeseboard centrepiece
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NewsDisney launches branded fruit to boost kids’ consumption
The initiative, launching on 20 November, will see branded easy peel citrus and mini apples become available in Ocado
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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Comment & OpinionBear’s despair as mascot hunts out fruit
The fruit snacks brand’s mascot turns out to be more of a teddy than a grizzly