All Marketing articles – Page 39
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NewsUnilever to extend use of on-pack accessible QR codes for partially sighted shoppers
The fmcg giant began deploying AQRs on pack with its Persil and Colman’s brands in the UK in late 2023
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NewsTesco boosts retail media offering with video ads and more store wraps
Through its Tesco Media & Insight Platform, the supermarket also unveiled new capacity to run ‘store wrap’ advertising
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NewsASA raps Kerry Dairy for Garfield-themed Strings & Things advert
The video-on-demand ad, which aired in May on Channel 4, featured a child jumping into her mum’s shopping bag to eat a packet of Cheestrings
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Category ReportWhy pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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NewsTeffie debuts range of allergen-free baked goods made from teff
Founder Jessica Rogers learnt about the ancient African grain during a trip to Ethiopia
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Comment & OpinionHFSS ban puts functional ingredients in the spotlight
Functional ingredients and nutritional additives will be a headline act, says Karsten Smet, CEO at ACI Group
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NewsCountry Range Group appoints new interim head of marketing
The new head of marketing has 34 years of experience across retail, wholesale, and trading
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NewsGressingham Foods launches TV campaign for first time
The campaign will run on ITV from 7 October to 17 November and show how easy it is to cook duck and “achieve delicious results”
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Comment & OpinionDr Pepper seeks to save viewers from boredom
Three new ads interestingly establish Dr Pepper as a character – a white-coated medic with a can for a head
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Analysis & FeaturesOC&C Global 50: how have fmcg giants fared in yet another stormy year?
The major multinationals saw sluggish growth in a turbulent 2023 and, despite falling inflation, are struggling to regain momentum
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Comment & Opinion‘If you don’t smoke, don’t vape’ message is getting lost. Does it matter?
Medical experts and health authorities heralded vaping as something of a miracle, in their effort to stop the UK population from smoking tobacco
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NewsGenM launches campaign to promote menopause-friendly product logo
The push features GenM’s MTick logo, alongside ‘bold’, ‘authentic’ menopausal women
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Category ReportPeriod care’s cool challengers: personal care category report 2024
Squeamishness about periods is going out of fashion – and brands that take a more frank approach are winning share
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Category ReportHow oral care became beautiful: oral care trends 2024
After years of stagnation, oral care is now seeing demand for Instagrammable products. And it’s putting a smile on everyone’s faces
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NewsField marketer Dee Set Group acquired by Acosta Europe
The undisclosed deal creates what Acosta described as a “market-leading” retail and afield marketing services agency
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NewsCleanCo reduces bottle weight in rebrand that sees abv drop to 0.0%
Previously CleanCo’s drinks had an abv of 0.4%
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NewsAldi giving away a year’s free groceries to a ‘superfan’
The discounter is looking for a ‘superfan’ to receive £5,000 in gift cards over 12 months
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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Comment & OpinionConsumers are confused about sustainability, and the industry is to blame
The lack of a clear, standardised definition for sustainable food poses several challenges, says Emma Vass, Ecotone UK CEO
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NewsFormer Mondelez executive debuts vegan sweets brand Wild Thingz
Fliss Newland worked in various sales and e-commerce roles for Mondelez before setting up her own business