All Marketing articles – Page 41
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Promotional FeaturesRetail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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NewsDriscoll’s launches into UK market with Devoted to Delicious campaign
The berry giant has unveiled its Devoted to Delicious marketing campaign to introduce UK consumers to its products
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NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show
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NewsInnis & Gunn founder rails against ‘mirage’ of continental beer marketing
Drinkers should instead consider beers with roots closer to home, founder Dougal Sharp said
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Comment & OpinionTesco ad does meal deal debates IRL
Our ad’s star posts about how his Tesco selection ‘slaps harder than ever’. Mild cringe
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NewsNew M&S campaign for Tom Kerridge’s first retailer range collaboration
The ‘M&S Gastropub x Tom Kerridge’ range will be in stores and on Ocado.com from 24 September
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Analysis & FeaturesWhat does the junk food ad ban mean for marketeers?
Food businesses have been somewhat quiet over ad restriction plans. Are they accepting them? Or seeing ways around them?
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NewsUnilever axes Marmite peanut butter to focus on ‘new innovations’
The spread made its supermarket debut in 2019 to much fanfare
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NewsUpfield announces name change to Flora Food Group
The name change capitalises on the company’s longest-standing and most popular brand, Flora
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NewsRichmond launches Extra Tasty Range with two sausage products
The products will launch exclusively across Tesco stores nationwide from 23 September
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NewsASA in clampdown on marketing of CBD to children
Two DTC retailers have been rebuked by the watchdog
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Comment & OpinionWhat Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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NewsSmirnoff Ice to roll out in single-serve cans with £1m push
The single-can format would help Smirnoff ‘connect with customers who seek both convenience and quality’
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ProfilesMy organic food job: Alicia Madeley, marketing executive, Pip Organic
For Organic September, Alicia shares her hands-on approach to brand development and consumer engagement in the organic sector
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Comment & OpinionFast food is targeting youth, but local leaders have their hands tied
The government has proposed updates to the planning system that would allow local councils to restrict the opening of hot food takeaways near schools, says Katharine Jenner, director of Obesity Health Alliance
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Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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NewsJunk food watershed and online ban set to come in from October 2025
The new Labour government yesterday promised it would take decisive action to tackle the obesity crisis, said there would be “no more delays”
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Comment & OpinionHow to break the rules of hiring – and attract the best talent
Creating new job titles attracts a broad range of impressive candidates, says Bold Bean Co’s Amelia Christie-Miller
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NewsYoung’s rebrands Chip Shop brand after period of growth
The pack design has been modernised with a new Chip Shop logo that incorporates the classic ‘chippy fork’