All Marketing articles – Page 41
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Comment & OpinionThe AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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Comment & OpinionRetailers shoot themselves in the foot supporting AHDB meat campaign
By signing up to Let’s Eat Balanced, retailers are flouting their own climate commitments and promises to their customers, says Liam Lysaght, campaigner for diets and climate change at Feedback Global
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Comment & OpinionWhat grocery brands can learn from beauty and personal care
BPC is approaching the challenges of sustainability, health and pleasure differently, says Alex Beckett, director, Mintel Food & Drink Research
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NewsSugro launches e-loyalty ‘reward and recognition’ scheme
Members will be offered rewards for completing different tasks associated with participating brands
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NewsOatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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NewsRockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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ProfilesMy food & drink job: Phoebe Stonier, brand & marketing associate, GrowUp Farms
Phoebe talks about her role in the ‘future of food’ at vertical farming business GrowUp Farms
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Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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NewsBrothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018
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NewsNoble Foods launches major Happy Egg Co campaign
The new advertising campaign spans primetime TV, radio and digital channels plus social media and OOH to reach 96% of families in the UK
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NewsAsda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Comment & OpinionDoritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
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Comment & OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
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NewsMagnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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NewsAmazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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NewsEmmi Caffè Latte unveils new look and biggest-ever summer campaign
The RTD coffee brand aims to attract new consumers to the category and ‘ride the wave of the surging iced coffee trend’
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NewsYeo Valley launches TV ad as part of multimillion-pound push
The organic dairy’s new campaign is called ‘Delicious is at the heart of everything we do’ and presents the journey from farm to fridge
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NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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ProfilesMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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Comment & OpinionWill disposable vape ban be the death of Shenzhen brands?
Brands such as ElfBar are reeling from the UK government crackdown