All Marketing articles – Page 46
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
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NewsRicky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
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NewsCrosta & Mollica plays up Italian credentials in brand refresh
The new look is intended to drive home the message of the brand’s ‘superior quality’
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NewsPlenish rolls out dedicated juice shots campaign as category value passes £40m
The campaign is the next phase of a multimillion-pound media push for Plenish
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NewsHolland & Barrett accused by startup of copying wonky apple snacks
Gusto founder Gieseppe Baidoo has started dressing up as a robber and giving out samples in front of the retailer
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NewsSure and Lynx target Brits’ private parts with ‘intimate’ deodorants range
The 12-strong lineup for use on the whole body will be backed by a £12.5m push
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NewsPosh tortilla chip brand Manomasa unveils popped range
Sour Cream & Spring Onion and Jalapeño Barbecue have rolled exclusively into Waitrose
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NewsFarm Retail Association rolls out Real Farmers Market scheme
Markets must meet eight principles to become certified by the Farm Retail Association
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Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?
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Comment & OpinionMeat-free needs to stop talking about meat
Successful meat-free brands will be those that focus on offering a nutritional profile over and above what meat can offer, says Alice Pilkington, principal analyst, Mintel Food & Drink
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Category ReportCereal gets a spruce-up: cereals category report 2025
Britain’s biggest cereal brands have seen volume sales crumble in the face of soaring prices. How are they renovating their ranges?
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NewsNoble Foods spends £2.3m on ‘most ambitious’ ad push
The ad push aims to ’set the bar for welfare in the free-range egg category’, Noble Foods said
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NewsAlpen rolls out ‘improved’ recipe, new branding and £2m campaign
The campaign is Alpen’s first major push in four years
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NewsWestbridge Foods launches frozen Thai ready meal brand into Tesco
The range responded to consumers’ growing appetite for ‘more authentic Asian flavours’, said Westbridge
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Promotional FeaturesWhich digital tools are helping retailers and brands thrive in a time-poor world?
Interaction between brands and retailers can be increasingly challenging as geographical and financial constraints come to bear. Discover how digital tools are proving a vital way for them to streamline efficiencies and remain connected.
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Comment & OpinionTravel hubs are an open goal for creative food retail
It’s time to break the travel hospitality mould and surpass expectations, says Dougie Hastings, strategy director at Yonder Consulting
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Comment & OpinionDry January needs an integrated campaign across pubs and retail
The pub is a cornerstone of our national identity, says Luke Boase, founder of Lucky Saint
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Comment & OpinionUnnerving Lancashire delivers for Yorkshire Tea
It’s a fun surprise to see a version of Sarah Lancashire’s Catherine Cawood popping up in a Yorkshire Tea ad
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NewsWeetabix jumps on Biscoff boom with Caramelised Biscuit cereal
The NPD is tipped to appeal to families ‘of all ages’