‘Guerrilla’ marketing campaign rolls out to promote natural local food

More Than Food QR code Yolk Farm

Source: Farm Retail Association

Hugh Fearnley-Whittingstall is spearheading the Farm Retail Association’s drive to redefine how British consumers view food

A new marketing drive by the Farm Retail Association is encouraging shoppers to buy locally sourced, natural food.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW