Lactalis UK & Ireland has announced its latest TV and VOD campaign for the Seriously Spreadable brand.
The campaign is running from 4 to 25 August and is using the same “light-hearted charm and relatability” of previous campaigns.
It is aimed at boosting brand awareness and driving in-store growth with the aim of reaching 63% of the brand’s target consumer.
The campaign will span ITV, ITV3, Sky and Channel 4 to ensure maximum visibility across relevant channels.
The 2025 creative features the characters ‘Suzie the Flipper’, ‘Stephen the Scooper’ and ‘Brian the Spooner’.
Each 20-second ad highlights what people do to get Seriously Spreadable – from slathering both sides of a bagel to sneaking spoonfuls straight from the tub.
“As the maker of some of the UK’s favourite cheeses, we’re thrilled to bring Seriously Spreadable back to TV,” said Heloise Le Norcy-Trott, group marketing & category director. “This investment reflects our confidence in the brand –number one in value, penetration and loyalty – and celebrates the fans whose quirky cheesy habits inspired the ads.”
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