Deliveroo has launched a “freshness promise” for supermarket grocery orders made through its app, and will refund customers for products received with fewer than three days until their expiry date.
The promise covers a wide range of fresh grocery items, including fruit & veg, meat, poultry & seafood, eggs, dairy & dairy alternatives, chilled and bakery items purchased from participating supermarkets.
It covers orders from Sainsbury’s, Co-op, Morrisons, Iceland and Asda. Waitrose – which commenced its partnership with Deliveroo in 2020 – is not participating in the scheme.
“Our Freshness Promise means our customers can trust that any fresh and chilled groceries they order, from your crispest greens to your juiciest steak, arrives fresh and ready to make those summer moments with friends and family even better,” a spokesperson for Deliveroo said.
If receiving close-to-date items, customers must raise a claim or flag an issue with their order in ‘order help’ within the app or message via chat after delivery.
The aggregator app – which says the promise is “first-to-market” – has launched a marketing campaign for the scheme starring Danny Dyer.
The British actor “rolls up his sleeves and dons an apron emblazoned with ‘Proud to be a Tosser’” in the campaign, tossing and seasoning fresh ingredients to help Brits’ “make sure their sides…aren’t just a bit on the side”.
“I’m proud to be a tosser! Salads and sides have been mugged off at barbecues, left in the shadows while the main event gets all the glory,” Dyer said. “But no more! We’re talking bangin’ salads, veg seasoned to perfection and saucy salmon, so fresh it practically winks at ya.
“With Deliveroo’s Freshness Promise, you know you’re getting top-drawer fresh grub every time you order. Get involved and join me in being a right tosser this summer, using the freshest ingredients or your money back, thanks to Deliveroo!”
Alongside the Freshness Promise, Deliveroo has also introduced ‘Fridge Filler Mondays’ – a weekly offer providing half-price discounts on a wide selection of fresh and chilled items.
The offer – which requires no minimum spend – is available nationwide at participating supermarkets and stores on Deliveroo, including Sainsbury’s, Co-op, Morrisons, Iceland and Asda.
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