Co-op’s Peckish app makes festival debut at Isle of Wight

Co-op’s rapid delivery grocery app, Peckish – which is pitched at independent convenience stores seeking to tap the growing home delivery market – is being put into operation at the Isle of Wight Festival this weekend.

The convenience retailer is running two stores at the event, at which it has had a presence since 2019. The Peckish app can be used by festival-goers to order groceries for collection at the Co-op’s click & collect site at the Mellow Yellow Campsite.

The retailer is also running a grab and go store in the festival’s Electric Ladyland field, offering “everything needed to help revellers ‘survive and thrive’ at the festival” including cold drinks, meal deals and ice, to sunscreen and wipes.

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“We are delighted that the Peckish app is rocking up to help make life easier for festival-goers at the Isle of Wight Festival this weekend,” said James Pogson, Co-op marketing and propositions for Peckish. “Everything needed is just a few taps away, from soft drinks, beers and wines to ice, toothpaste, sunscreen and more. Our focus is always on making life easier and more convenient.”

Co-op – like a growing number of established and challenger brands – has been associated with British music festivals for some years. In 2021, it renewed its festival sponsorship deal with Live Nation UK for a further five years, seeing it remain as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals, Creamfields Festival and the Isle of Wight Festival until 2026.

Co-op is making a £1m investment into Peckish this year, and is hoping to sign up more than 1,000 stores in the next 12 months. Peckish “overcomes barriers” faced by independents wanting to sell online, and means they “can get on the ladder straight away” Co-op e-commerce director and MD for quick commerce Chris Conway told The Grocer.

Co-op is working with Snappy Shopper, whose technology is behind the consumer-facing portion of the app. But the main “differentiator” is the back-end system, built by Co-op, which links orders to its network of third-party courier partners, including Just Eat and Uber Eats. The retailer said the there was “potential to treble” the initial 1,000-store target by Peckish’s third year.