UK music festivals now offer a host of high-end food and drink options and imaginative activations. So how are the most successful partnerships conceived and executed?

Music festival grub used to involve questionable burgers from vans, washed down with a lukewarm can of Red Stripe. But, as ticket prices have rocketed, a quiet culinary revolution has taken place. Rather than dodgy vans, festivalgoers are now more likely to encounter a pop-up Co-op store or Veuve Clicquot ‘champagne garden’.