Cawston Press is to make its television debut as part of a summer push for its sparkling sodas.
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week, with further exposure across BVOD until 17 August.
Its creative would spotlight “the simplicity and premium quality of Cawston Press’s drinks, made with pressed fruit, sparkling water and nothing else”, said the brand.
This messaging was aligned “with continued shopper demand for cleaner, more transparent ingredient lists”, it added.
“Launching our first-ever TV campaign is a significant milestone for Cawston Press and marks an exciting next step in our growth journey,” said Cawston Press MD Steve Kearns. “Channel 4 provides a fantastic platform to help increase our brand awareness and reach a broad UK audience. We hope to give more shoppers the opportunity to discover our sparkling range and the values that define us.”
The summer media campaign will be supported by paid social, PR, influencer marketing, experiential sampling, shopper marketing across both grocery and OOH channels, as well as in-store promotions.
Cawston Press’ sparkling canned range comprises sodas in flavours including Rhubarb, Elderflower Lemonade, Cloudy Apple and Ginger Beer. They are stocked by retailers including Waitrose, Sainsbury’s, Tesco, Morrisons, Asda, Co-op, Ocado and Booths, as well as Amazon.
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