Westons has unveiled a strategic rebrand for its Stowford Press cider.
The overhaul was “designed to strengthen the brand’s premium positioning, recruit new consumers to the category and unlock fresh growth opportunities,” said Westons.
However, it comes with Stowford Press having endured a challenging year – value sales have declined £1.2m to £12.4m on volumes down 11.1% [NIQ 52 w/e 19 April 2025].
Rolling out from the end of July, the new design would bring “a contemporary edge to the brand, blending modern premium cues with nods to its rich heritage”, Westons said.
It includes a call-out that 100% of the apples used in Stowford Press are locally sourced.
“At Westons Cider, we don’t make cider the easy way – we make it the right way,” said brand manager Holly Chadwick. “Stowford Press is a testament to that philosophy, made only with cider apples from local growers.
“Our new design heroes our roots in Herefordshire and the craftsmanship that sets us apart, while also appealing to a new generation of cider drinkers who want more than just a mainstream brand.”
The rebrand will be supported by an OOH campaign alongside targeted activity with key retailers.
Highlights will include social media competitions, e-commerce banners, in-aisle PoS, off-shelf feature displays and targeted loyalty card offers.
Meanwhile, a new social campaign would “tell the story of the brand and what sets it apart”, alongside an influencer campaign, consumer and trade PR, Westons said.
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