As consumers prioritise speed, efficiency and price when it comes to their weekly shop destination, is exciting retail theatre facing the final curtain?

Is retail theatre dead? It’s a reasonable question to ask when visiting your standard supermarket today. The cafés, scratch bakeries and counters that once offered the ‘personal touch’ are largely gone. In their place are self-serve bays and banks of self-checkouts. All in all, supermarket visits can feel increasingly utilitarian – the only difference being the colour of the loyalty card scanned.