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Ozempic is the death knell for traditional marketing nudges
By Jon Williams2025-07-14T16:26:00
Ozempic is reshaping behaviour – and in a world where marketing has long relied on behavioural nudges, that’s a problem, says Jon Williams, founder & CEO of The Liberty Guild
Something strange is happening in the snack aisle. Quiet, almost imperceptible: like someone’s turned down the volume on appetite.
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