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Supermarkets urged to give suppliers greater retail media transparency
By Ian Quinn2025-07-17T09:29:00
The first qualitative study of the UK’s retail media networks calls for retailers and fmcg companies to work towards establishing shared standards of governance
Supermarkets need to collaborate with suppliers more on the rollout of their digital in-store media networks and realise that fmcg companies hold the power in a shifting dynamic in their relationship, a new study has found.
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