Online wholesale platform Faire is to expand into New Zealand and 14 additional countries across Europe.
The expansion marks Faire’s broadest international rollout to date and will see its global network of curated brands and business tools available to independent retailers across nearly 35 countries worldwide.
Over the past four years, Faire has rapidly expanded across Europe’s largest markets, covering 70% of the continent’s GDP. It said Europe was growing twice as fast as North America, with brands on the continent fulfilling over two million orders on the wholesale platform and retailers spending nearly $500m (£376.1m) to date.
“Independent retailers are the heart of local economies around the world, and our mission has always been to help them thrive,” said Faire co-founder and CEO Max Rhodes.
“This expansion doubles our reach across Europe and extends our community of retailers and brands into New Zealand – giving thousands more shop owners access to the products, tools, and support they need to grow. We’re proud to continue building a global network where local retail can flourish without borders.”
The European expansion includes launches in Croatia, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Slovakia, Slovenia, Bulgaria, Czech Republic, Hungary, Poland and Romania.
Faire said its platform will allow shop owners in cities such as Athens, Krakow, and Ljubljana to stock curated international goods, including food and drink, with the same ease as retailers in Paris or New York.
More than 35,000 retailers across these countries have already joined Faire’s waitlist, and brands in these markets have listed over 115,000 products on the platform.
Faire offers retailers access to over 100,000 brands. Over the past four years, the company has made major investments in its international operations, including localised currency and VAT support, multi-language capabilities, and a “robust” shipping and logistics infrastructure.
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